PETA has bought stock in Prada as part of its program to protest the use of ostrich leather for making handbags from inside the company, after an investigation uncovered that birds as young as 1-year old. were being slaughtered in South Africa to produce the “goose bump” leather the company uses for its costly products.
According to their report, the ostriches are being bred of farms for their meat, leather and feathers. However, the young birds are usually separated from their parents at birth and kept in feedlots until being dispatched to the slaughterhouse. In the wild, ostrich chicks stay with their parents until they are 3-years old.
“Every Prada goose bump bag means a young ostrich has been turned upside down in a stunner then ejected to have their throats cut and be plucked in a miserable and terrifying slaughter,” stated PETA’s Mimi Bekhechi.
“PETA USA is taking the fight against cruelty into Prada meeting rooms where it will able to ask the company to end forever the use of ostrich leather in its bags.”
In the meantime, PETA is also petitioning French luxury goods group Hermes to end its use of ostrich leather in its bags, including some models named Birkin bags after model and actress Jane Birkin.