Attention superfans of Suzanne Collins’ books, Lionsgate has heard you, and they’re about to give you a present. While the movie company can’t give you admission to the Hunger Games Quarter Quell – it’s already over – you may just be able to nab at least a piece of it. Five hundred pieces to be exact, according to an article on CNBC.com yesterday, April 18, 2016.
Hunger Games Accessories Up For Grabs… For a Price
Here’s the scoop, according to CNBC.com. The movie company that turned Collins’ “Hunger Games” trilogy into four movies will auction off about “500 costumes, props and set piece from all four movies.”
“The Hunger Games” auction will be the largest a movie studio has ever done, and collectors and fans can expect to fork out between $100.00 and $10,000.00 per item. Chances are good that giveaways will be part of the deal, too.
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Beyond the Pages of the Hunger Games Books
Lionsgate has utilized giveaways and fan participation to good effect. One of its most recent marketing campaigns saw “Hunger Games: Mockingjay” superfans getting a special gift package from the movie company. It was a surprise box delivered via UPS filled with goodies like a District 12 canvas bag, a copy of the final movie, a mini-“Hunger Games” movie poster, and even some Mockingjay jewelry.
The latter items were stored in a box with the Mockingjay on top. Once the box was opened, the proverbial bird began to sing. In this case, it played the four-note “Mockingjay” tune.
The catch if you could call it that? Fans “had” to show off their bounty on social media the day that the “Mockingjay DVD” was released (March 22, 2016). They were even instructed to use the hastag #MockingjayDVD. “Mockingjay” goodies plus superfans = great movie marketing.
The movies have inspired not only superfan obsessions, but possible new stories in the franchise plus Hunger Games theme parks. And local archery teams are reporting that because of Katniss Everdeen, there has been an upsurge in interest in the sport of archery.
Long live the Mockingjay, indeed!
(Watch the video at the top of the screen to get more behind-the-scenes information about the “Hunger Games: Mockingjay” movie and its impact.)
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