Not wasting any time as they start delivery of their all-new Titan XD pickup truck powered by the formidable Cummins 5.0L turbo diesel, Nissan gives us a good look at their new found optimism for the truck market in the form of an even larger and more aggressive looking Titan, the Titan Warrior Concept.
“Truck buyers have a seemingly insatiable appetite for more content and more unique offerings,” said José Muñoz, executive vice president, Nissan Motor Co., Ltd. and chairman, Nissan North America, Inc. “Even though our all-new 2016 Titan XD just started arriving at Nissan dealers nationwide last month, we are already exploring new territory where Titan might go in the future.”
During the unveiling today at the North American International Auto Show (NAIAS) in Detroit, Nissan said the Titan Warrior Concept builds on their recent Project Titan, a crowd-sourced customization of an original-generation Titan that sent two U.S. military veterans representing Wounded Warrior Project on a once-in-a-lifetime adventure in Alaska. The new concept truck also pays homage to Nissan’s heritage of off-road racing and adventuring, which goes back to the days of Baja “Hardbody” competition pickups and Paris-Dakar Rally treks.
“As we launch the all-new 2016 Titan XD, the Titan Warrior Concept was conceived to share our team’s pride and excitement to be back in the truck market in a big way,” added Muñoz. “The team delivered.”
Pushing the Boundaries
The intent of the design team was to go beyond the new Titan XD, taking the standards for top end pickup trucks to yet another – they called it extreme – level
While maintaining the TITAN XD Crew Cab’s standard wheelbase and length, the team raised the height of the Warrior nearly three inches, from 78.7 inches to 81.5 inches, to fit a set of 37-inch tall off- road tires mounted on custom 18×9.5-inch aluminum-alloy wheels. The wheels’ machined aluminum surfaces feature a dark matte finish and reflect the production TITAN XD’s “precision tool” design theme.
Then, in order to provide clearance for the new oversize tires and accommodate the new long-travel suspension, the Titan Warrior Concept’s width was extended three inches on each side, from 80.6 inches total to 86.6 inches.
Nissan says they call the Warrior’s body styling ‘modern armor’ with a robotic quality and a more machine-like, sharper-edge appearance.
The grille and signature TITAN headlights are enhanced to offer a more technical, menacing look. The front and rear fenders have been flared for an extremely muscular appearance. Functional hood vents were added for cooling the powerful diesel engine. A broad hoodline is balanced underneath by the large front skid plate, which interlocks into the powerful front bumper, says Nissan.
Custom LED lights, front and rear, add to the Titan Warrior Concept’s stealthy presence. Up front, the headlights take cues from the Nissan signature boomerang lights – but with a more precise, upright, robotic feel. In the rear, the integrated LED taillights take the form of a TITAN “T” logo, split by the wide tailgate. An added feature are the integrated, roof-mounted LED off-road lights. As a finishing touch, a new quad-tipped exhaust system is integrated into the rear bumper.
Finally, the Titan Warrior Concept is covered in a custom matte-gunmetal paint called ‘Thunder’ and is accented in special ‘Magma’ orange and black color highlights to complete the aggressive robotic look.
Warrior Performance Elements
The Titan Warrior Concept utilizes the factory fully boxed ladder frame of the Titan XD and is powered by the same Cummins 5.0L V8 Turbo Diesel engine with the standard heavy-duty 6-speed Aisin automatic transmission.
Warrior takes it up a level from the XD, according to Nissan, with a new full custom suspension design. In the front, the standard suspension has been replaced with custom upper and lower control arm with performance ball joints, along with racing-style internal bypass reservoir coil-over shocks with custom reservoir mounts and tie-rod extensions.
In the rear, the modifications include custom internal bypass reservoir shocks with custom reservoir mounts. Adjusted-length prototype axles were installed, along with a custom sway bar, relocated sway bar brackets and rear lift blocks and U-bolts. Hydraulic pressurized bump stops were also added front and rear.
A Warrior Interior Too
The Nissan design team carries the Titan Warrior Concept’s rugged performance-focused exterior to an interior design that can handle rugged off-road adventures with driver and passenger comfort and style. In wanting to present a premium ride experience, the team took feature and materials cues from the Titan XD Platinum level production truck’s interior.
The interior design team at Nissan Design America wanted to give the vehicle a unique polished “chronograph” look and feel while remaining true to the Titan Warrior Concept’s rugged performance theme, says Nissan. For example, the seats are covered in a carbon-colored high-strength seat fabric trimmed with ‘Magma’ orange accents. Interior surfaces utilize material, such as carbon fiber, polished chrome finishes, leather with accented Magma orange stitching. An interesting feature is the custom-built steering wheel that is milled from one block of aluminum.
Other interior details include unique hot-and-cold drink containers integrated into the center console with robust auxiliary toggle switches integrated into the center stack for additional off-road accessories. Lastly, instrument panel-mounted auxiliary gauges are provided to easily monitor truck performance.
Production Titan XD and Titan Update
The Titan XD Crew Cabs with the Cummins 5.0L V8 Turbo Diesel engine are in Nissan showrooms now. In December, Nissan announced that an advanced gas-powered Endurance V8 producing 390 horsepower and 401 lb.-ft. of torque will be available in both TITAN and TITAN XD models beginning in early spring 2016.
Ultimately, the new TITAN will be offered in three cab configurations, two frame sizes, three powertrain offerings and five grade levels (more information on the full lineup will be available at a later date).
“While Nissan still has many roads and trails to travel as we continue to launch additional production versions of our bold new TITAN, this new TITAN Warrior Concept gives an important signal to American truck enthusiasts that our vision for exploring new boundaries remains strong,” concluded Muñoz. “Truck lovers are never static and neither is TITAN.”
The Nissan Titan Warrior Concept revealed this week, may or may not get into production. Only time will tell, but it does show that Nissan is seriously back in the truck business.