Looking for a way to get your New Years drinks brought to your destination, without having to make a last minute run to the liquor store? Looking for a great way to learn about trends and recipes to make with your drinks? Then look no further than THIRSTIE, an alcohol delivery service now serving the Chicago area, which will deliver your drinks to your door, even on New Years Eve. Not only is THIRSTIE a service, but they also partner with local experts to present the best tips and trends to keep your entertaining on point. You can soak in all the tips from hosting to toasting and more at their blog, The Craft.
Check out the interview with one of the co-founders of Thirstie, Devaraj Southworth, for a deeper dive into the platform, ease of use and more. And be sure to read on for notes from the interview and a special promo code to use on your Thirstie NYE booze run!
Parul: Where did the initial idea for THIRSTIE come from?
Devaraj: With diverse backgrounds from mobile, digital engagement and the spirits industry, we felt we had a unique understanding of what the next generation alcohol consumer wanted. Today’s wine, spirits and beer customers use a variety of tools to discover and buy what they believe will quench their thirst. Digital has become such a big part of our customer’s lives, so we knew it was only a matter of time before they’d want to evolve the way they engaged with the alcohol industry, which hadn’t seen much change since the 1930s! It hasn’t evolved nearly as fast as the consumer and we took it upon ourselves to work within the confines of the legal system and the consumer journey to create a discovery to delivery system to help folks navigate the overwhelming amount of products out there and buy what might satisfy their tastes.
In its first iteration, we wanted to launch Thirstie in the purely “on-demand” space, to offer a fresh and new way to deliver to customers and connect with them. But because we also wanted to build a way to engage with the consumer online that mirrored their offline experience, we took the development much further. This is where our “content-to-commerce” model comes in. We use content to build long-term relationships with our users. Over the summer, we launched our digital magazine The Craft, which covers booze news, pairing tips and other spirits-related content. We believe in adding value to our customers through content to keep them engaged and coming back for more – it’s not about the sale, it’s about the relationship and ability to offer expert guidance.
P: How is THIRSTIE different/better than similar platforms?
D: Thirstie is tapped into the core of the spirits business, so we aim to teach, guide and engage our readers on industry trends and influencers, including recipes, pairings and other booze-related stories. Our readers and consumers continually come to us as their resource for drinking culture. Through our editorial platform, The Craft, we educate and engage our customers through thoughtfully curated content on the way to purchase. We want to build lasting relationships with our on-demand service users beyond just delivery, by connecting through lifestyle content that addresses all the touchpoints our consumers have with alcohol – whether at home, in their city, dining out or even while traveling.
P: For a first time user like myself, how does THIRSTIE exactly work?
D: Thirstie’s on-demand delivery offers the best selection of wine, beer and spirits from our retail partners. We currently deliver to more than 20 markets, including New York, Los Angeles, San Francisco, Chicago, Miami, Austin, Dallas, Washington D.C., Hoboken, Jersey City, New Haven, and are expanding to new areas every day. Our most recent market launch was in the Ontario, Canada region. Users can discover, browse, order and pay for their desired spirits, wine and beer within the app or on our website. Someone must be present with a valid government ID at the time of delivery, and if no one’s home or there’s no one older than 21 present, the order will be returned to the store. Clearly we strive to get your order to you as quickly as possible, and depending on the local store’s availability, customers can expect orders to arrive within an hour (As a special treat for my readers, you can use promo code NEWYEARS16 for $16 off your first order. Expires January 1).
P: Where can users go to learn more about different libations, recipes and more?
D: Users can visit our digital magazine, The Craft, where we offer content about wine pairings, craft beers, cocktail recipes, entertaining tips and culturally-relevant booze news. Each recipe has minimal, easy-to-find ingredients and simple instructions for even the most novice mixologist. We love being a resource for our customers looking to learn more about different spirits or to amp up their hosting game – we’re committed to this strategy and have a full editorial staff led by our Editorial Director, a veteran from JackThreads, to ensure we’re delivering the highest quality content. Eighty percent of our users who order delivery come through The Craft where they’re discovering everything from the best pairings to unusual spirits they can order directly from us.
P: Will I be able to use THIRSTIE on New Year’s Eve or to pre-stock my NYE party?
D: Absolutely, Thirstie is great way to get your alcohol without having to get on the road this holiday season. You can use Thirstie to avoid beer runs after a few drinks, and for a limited time, we’re working with Uber to combat drinking-and-driving by providing a special $15 discount to Thirstie users using Uber. Think of it as your “designated driver” so everyone can have a safe, and happy holiday — Use code UBERSIPS15 for $15 off your first ride. (As a special treat for my readers, you can use promo code NEWYEARS16 for $16 off your first order. Expires January 1).
P: How easy is it to get started?
D: Ordering from Thirstie is simple, just go on www.thirstie.com or download the Thirstie app (iOS or Android), enter your delivery address, choose your alcohol and enter your purchasing information. That’s it. And in about an hour, enjoy your selected items. If you’re feeling stumped, visit The Craft to get inspired and learn about what to order, based on what you’re eating, doing and personal taste.
P: Any other tips or info you want to share with my readers?
D: The Craft has hundreds of cocktails recipes and also features food pairings to enhance your NYE entertaining (or entertaining any time of year for that matter). Our recipes are simple to make, include just a few ingredients and will definitely make your party unique and memorable.
P: What are you “Thirstie” for this NYE?
D: Champagne is always huge for New Year’s Eve – in fact, we’re running our Bubbles Week, December 26-30 to guide consumers towards the best champagne choices for their tastes. We’ve paired up with the Champagne Specialist from Moet Hennessy, who oversees all their brands from Veuve Clicquot to Krug to help share some insider insights. The top two champagne brands for us are Moet Chandon and Veuve Clicquot. Prosecco and other sparkling wines are also extremely popular — La Marca prosecco is amongst the most popular sparkling wines for our consumers.
Other than sparkling, our consumers love vodka (Absolut, Tito’s, Ketel One) and whiskey (Bulleit, Johnnie Walker and Jameson) and of course beer (Lagunitas, Ballast Point and Anchor).
If you’re getting thirsty after this interview, then grab your phone or computer and give THIRSTIE a try to make your NYE (or anytime) a little bit more convenient and safe! Until next time, wishing you a very Happy New Year! Cheers!