Ever heard of York Athletics Mfg.? No? That’s because today, February 29, 2016 is the official debut of said company.
York Athletics Mfg. is a brand spanking new performance footwear brand with a strong drive to provide a line of high quality footwear and accessories with a focus on health and wellness. Straight out of Boston, York Athletics is looking to bring a whole new outlook to the performance arena with clean lines and an understated look, concentrating more on performance and comfort than flash and style. This design aesthetic and focus can be seen in York’s first lineup.
First up are the shoes: the Henry and Henry Mid. The Henry looks like a basic black trainer because that’s what it is. Designed to be lightweight and durable with a “racing shoe feel” while being built for everyday running. The Henry Mid is cut just below the ankle for added support and stability and is built with the gym and urban cross-training in mind. In addition to the shoes, York will also offer of lineup of accessories including a selection of tee shirts, a gym bag, knit beanie, arch compression socks, and a slick mesh 5-panel hat.
We are excited to unveil the YORK Athletics Mfg. mindset with our community of athletes and everyday fighters”, explains Mark McGarry, co-founder & CEO of YORK Athletics Mfg. “Our passionate team puts a high value on both mental and physical health and we are on a mission to blaze a new trail in the health and wellness space. With the experience and knowledge gained from many years in the footwear industry, we’ve produced a durable and lightweight performance trainer for your everyday needs. Our ambassadors include boxers, trainers and wellness advocates who share a fighting spirit and compliment our values. Welcome to the YORK Athletics Mfg. family.”
For more information about York Athletics Mfg., go to www.yorkathleticsmfg.com. York products will be sold in select stores and online through Bodega. Pricing for footwear starts at $110 and accessories will range from $18-$120.