MSC Cruises added another “customized experience” to the package categories it offers to cruisers – the Wellness Experience. This booking category, which joins the existing Bella, Fantastica, Aurea, and MSC Yacht Club levels, each with varying degrees of included amenities, was developed with Technogym, a company that creates personalized wellness experiences that combine fitness facilities with specialized food and beverage offerings, exclusive shore excursions, and access to certified Master Trainers.
Using a pre-cruise questionnaire, followed by an onboard one-on-one consultation with a Master Trainer, trained by Technogym, each guest’s cruise is customized with aspects of the Wellness Experience.
“The global wellness travel segment is projected to grow by nearly 10 percent annually over the next five years, as consumers are increasingly seeking out ways to combine being active and healthy with their vacation,” says Gianni Onorato, chief executive officer of MSC Cruises. “Through the launch of the MSC Cruises’ Wellness Experience powered by Technogym we are further expanding our offering and making available to our guests the first completely personalized, 360° wellness experience at sea.”
As soon as a guest books the wellness experience for their cruise, they are invited to complete the Aspiration Finder questionnaire, which helps MSC understand its guests’ wellness motivations, such as the desire to look and feel better, improve sporting performance or overall health and happiness. The result of the questionnaire is a personalized Aspiration Map, which forms the basis for the individualized program.
Once onboard, guests will receive a one-on-one appointment with a MSC Master Trainer, trained by Technogym, who will conduct an assessment consisting of a body scale analyzer test combined with an in-depth consultation. This will result in establishing the wellness objectives each guest wants to work toward and developing a program customized to each guest for the duration of the cruise. In addition, guests will receive a medical check-up with the MSC Doctor onboard, which will include a blood pressure test, electrocardiogram, and lipid panel.
Participants in the Wellness Experience will receive complimentary internet access to the MSC Cruises-only version of Technogym’s mywellness app, which tracks the movement of the users and assigns them a daily movement target, includes information on MSC Cruises’ personalized training programs and allows guests to see fitness class schedules and track their appointments while onboard. Using GPS and smartphone accelerometer functions, the app integrates indoor training performed using gym equipment with daily life activities and outdoor training.
Shore activities in the Wellness Experience participants have been designed to complement the onboard fitness program and will provide cruisers with the opportunity to socialize and meet like-minded people with similar wellness goals, says MSC. Highlights include jogging around Ancient Olympia, a bike tour of Copenhagen, hiking up Mount Fløyen in Norway and a triathlon in Cozumel, for instance.
The Wellness Experience will be available onboard MSC Cruises’ ships starting in April 2017. Currently, booking for the Wellness Experience is open on MSC Seaside, which sails the Mediterranean, with prices starting at $929 per person. Prices for the rest of the fleet will be available when booking opens for MSC Cruises’ summer 2017 sailings in the coming weeks.