Golden Globe-nominated actress and home/DIY expert Monica Potter teamed up with Viva® Brand on Wednesday to revitalize household items in support of the Boys & Girls Clubs of Greater Ventura. Potter was the Captain of the Viva® Clean Squad– 40 volunteers who met at the Avenue Thrift & Vintage Store in Ventura, California to “Unleash Clean” using the power of Viva® Towels. “I actually use Viva® and grew up with Viva®,” she told byteclay.com in an exclusive interview. “I was surprised… the Viva® Vantage® [Towels] are the scrubby ones and are used on ovens, and microwaves, and grills, and things like that… I, historically, only used [Viva® Towels] inside my house. And now I’m learning new tricks for them!”
Viva® Towels offer the brand’s signature soft texture for use on countertops and other cleaning surfaces, while the Viva® Vantage® Towels have a thicker texture perfect for getting grime off of stovetops or shining stainless steel. Both types of towels were used to clean donated patio and living room furniture, kitchen appliances, and over 50 other items that were given to 22 Ventura County families in need. In addition, 14 other Boys & Girls Club Thrift Stores across the country will receive cleaning products and a year’s supply of Viva® Towels to support the important work they do for their respective communities.
“We couldn’t be more excited to team up with Monica Potter and Boys & Girls Clubs of Greater Ventura to bring newly-cleaned household goods to those in need,” Viva® Paper Towels Senior Brand Manager Sean Nobui said in a press release. “Our event in Ventura yesterday kicked-off a year-long national program where we are encouraging consumers to ‘Unleash Clean’ with Viva® Towels in their homes and the community.”
“Boys & Girls Club of Greater Ventura is so appreciative of the Viva® Clean Squad’s work,” added Boys & Girls Club of Greater Ventura CEO Patti Birmingham. “In addition to providing a great deal to our local families, and bringing recognition to the local Boys & Girls Club Thrift Store, we were thrilled to receive an additional $5K donation to our local Club, which will go a long way!” Visit BGCA.org to find a Boys & Girls Club near you accepting donations of household items.
The towels used at the “Unleash Clean” were composted to help protect the environment, and the Choose-A-Size feature also decreased the amount of waste produced.
“This is an event about a community, and not just an event today, but we’re Unleashing Clean across America,” Potter explained. “And spreading the message that just because something has been sitting for a while, it’s like a diamond in the rough that can be used to help other people and families in need.”
Also close to Potter’s heart is the renovation of her childhood home in Cleveland, Ohio. “We bought back the house that we grew up in,” she shared. “We went back into the home and found many little hidden treasures. We’ll be cleaning it out and it’s going to be a lot of fun.” The renovation will be the focus of an upcoming HGTV show, “The Monica Potter Project” (working title), that is slated to premiere in August. “My sisters and my mom are very excited to do this,” said Potter, who is also a producer on the show. “I’ll be bringing a lot of Viva® paper towels with me for sure!”
For more information about Viva® and tips on how to #UnleashClean in your home, visit VivaUnleashClean.com and follow Viva® on Pinterest, Twitter, and Facebook. For Monica Potter’s DIY tips, handcrafted goods, and more, visit MonicaPotterHome.com.