Shaun White is coming back home. This time as an owner. White is returning to his childhood stomping grounds, joining the Mammoth Resorts’ ownership team as an investor, with an immediate focus on Big Bear Mountain Resorts. Mammoth Resorts, a four-season mountain resort operator in Southern California, made the announcement earlier this week.
The company owns and operates Mammoth Mountain Ski Area, Snow Summit, Bear Mountain and June Mountain, White is two-time Olympic gold medalist. He holds the X-Games records for gold medals and highest overall medal count, and has won 10 ESPY Awards. The iconic White, who still competes at age 29, started on the snow at age 4 and was riding the parks at both Bear Mountain and Snow Summit as a 6-year-old.His first competition was here, his first X Games run was here, and the rest is snowboard history.
“I’m really excited. I got my start at this mountain. It’s my home resort,” White said. “I learned my first trick, I entered my first competitions, and I went from amateur to professional. I did all of these things here. It’s where I’d come back from a competition I didn’t do well at and learn the next trick that would take me to the top. I’m going to help make it better than ever, and I’m thrilled with the opportunity.”
White and his family spent as much time as they at Bear Mountain and Snow Summit. While he got his laps in and built his reputation one turn at a time, the whole family competed, and it kept them closer than ever.
“I’d show up and there were pro riders here, amazing conditions. It was always sunny and soft,” White recalls. “The park was out of control. It’s incredible. There’s an amazing pipe, big jumps, big rails. It’s the first of its kind, and it was right there for me to go up and learn.”
White’s presence will be felt everywhere from the boardroom to the halfpipe. As a brand
builder, White has helped usher action sports crossover into the mainstream with Air +Style,
blending winter sports, live music, culture and art. For 2016 the international snowboard
series will see events in Innsbruck, Beijing, Los Angeles and Mammoth Mountain, with
Mammoth Resorts helping produce the event as part of the partnership.
“It’s amazing that I’m now an owner of the mountain where I grew up riding,” said White. “As
an owner I’ll be able to make changes and shape the future of the mountain and how people
enjoy it–whether they’re beginners or professionals.”
White’s input will also extend to Mammoth Mountain and Big Bear Mountain Resorts’ onsnow
experience, which includes the top two terrain parks in the country. In the coming
months, Mammoth Resorts and White are expected to announce several updates including
Shaun’s vision for new resort offerings, events and terrain park enhancements.
“Shaun’s drive to push the envelope athletically is mirrored by his business savvy as an
entrepreneur, demonstrated by the success of his apparel line and Air + Style,” said Erik
Forsell, Mammoth Resorts’ Chief Marketing Officer. “Over the last year we acquired two
mountains, introduced the Cali4nia Pass, and brought Shaun into the fold. Every one of
these moves mean more benefits for our skiers and riders.”