These days, McDonald’s is more than just a fast food chain. McDonald’s has now officially stepped into the world of fashion gracefully. Last November, McDonald’s gained international stardom when they opened Funkshion Fashion Week Miami Beach with an innovative new fashion collection of fry box frocks, coffee cup couture and ready-to-wear wrappers. All the fashions seen on the runway were created by the talented students of Miami International University of Art & Design.
The overwhelming response to this show was so positive that McDonald’s decided to unleash their vision of the future and show its loyal clientele and ever-growing network of food fans that the company is a modern, versatile, stylish and progressive burger company, far from the ordinary.
Beginning this month, January 2016, McDonald’s has unveiled newly designed carry-out bags, fountain beverage cups and sandwich boxes. You will be able to see the brand new look in over 36,000 of their restaurants all across the globe throughout the year. To celebrate the unveiling of its new packaging, McDonald’s enlisted the help of the South Florida franchise who put the company on the fashion map last November with their McDCouture Fashion Show. The Cabrera/Bentancourt organization, made up of 20 McDonald’s restaurants in South Florida, worked with the students from Miami International University of Art & Design to impress its audience comprised of fashion critics and style enthusiasts alike.
As part of the new packaging launch, two students from the design school were selected to create one-of-a-kind accessories using the new packaging. Current student, Pablo Machado, and recent graduate Ricardo Hardouin, were chosen to create fashionable items to complement any wardrobe. They were given 48 hours to produce an inventive design. The dynamic duo channeled their creativity to create an assortment of must-have accessories for McDonald’s by using 50 bags, 72 straws, 22 cups, eight sandwich boxes along with some bling, including rhinestones and pearls. The collection includes a sun hat that is brimming with style, a pair of straw-spiked shoes, four handbags that can hold a Big Mac or a lipstick, and a backpack that is perfect for a hands-free, active look.
“McDonald’s is a fun and modern brand and this was a progressive way to turn our packaging into art and support a community where fashion is an expression,” said Matt Biespiel, senior director of Global Marketing. “Every day 69 million customers visit McDonald’s around the world and this new packaging will be a noticeable change. It was fun to join these ideas together and create playful pieces that connect our customers to the Brand.”
Not only is the packaging fun and modern, it also means something to McDonald’s customers. The company has committed to sourcing 100% of all fiber-based packaging from recycled or certified sources by 2020. “We’re proud of the progress we’ve made and initiatives like this are important to our customers who care about the planet,” continued Biespiel.
Fashionable and sustainable, you just can’t ask for any more than that.