Farfetch, a global community of over 400 visionary fashion boutiques, has announced a partnership with shoe icon Manolo Blahnik. The platform will host the footwear label’s first e-commerce store. Blahnik’s entire men’s and womenswear collections will be made available for Farfetch shoppers.
This partnership is the first foray by Farfetch’s Black and White business. Set up last year, this new brand division will give the e-retailer the capacity to support single-brand online platforms. Luxury brands can in turn take advantage of Farfetch’s technological infrastructure and advances thus creating a win-win scenario for both luxury partners.
Since its inception, Farfetch has been dedicated to offering an inspirational shopping experience to fashion-forward consumers. Their community is made up of independent boutiques that have been carefully selected for their forward-thinking attitude, unique approach to merchandising and diversity of brands.
Farfetch has partners everywhere including Paris, New York and Milan to Bucharest, Riyadh and Seattle. These retailers are all united in one e-commerce website.