It’s pretty impressive that preparations for the Pamella Roland Fall/Winter 2016 runway show have been in full swing for the last couple of weeks. The fashion looks and the makeup look are exceptionally gorgeous and getting a behind-the-scenes view early on was a one-of-a-kind experience. Pamela Rolland mentioned that “the makeup for this season was inspired by Tokyo Architecture. The unique use of eye liner mirrors the collection’s structural motifs and adds a dramatic flare to an otherwise neutral face and lip.” Going on 3 years together, she chose ARTISTRY, an innovative forward-reaching beauty brand, as her makeup partner and asked Rick DiCecca, Global Makeup Artist for ARTISTRY, to create the makeup look.
I had the opportunity to speak with Rick about how he chose the look and started collaborating with Pamella Rolland. Here are highlights from our interview:
Rick DiCecca: I didn’t want to do something literal because the fabrics are so beautiful and the clothes are so glamorous, but I wanted to do something that also left the girls looking pretty. I find that sometimes when you go too avant-garde, the girls just become an object, and I’d rather that they felt comfortable and pretty walking down the runway.
Lesley Reider: How did you go about picking the palettes?
RD: Because the colors in the collection are so vibrant and because there are a lot of embellishments based on the architectural details, I didn’t think about putting any color on the eyes. The eyes are just a wash of shimmer. The structure is really going to come from the gel liner. There will be two lines: one on the top and one projecting from under the bottom lashes just to create sort of an architectural detail, like the corner of a building, and then the cheeks are just softly sculpted. It’s pretty bare except for the skin is kind of semi- matte. I just accentuated the structure of the cheeks a little. And the real point is the architectural detail on the corner of the eye.
LR: How did you come about collaborating with Pamella Roland?
RD: It’s funny. This brand is the only brand in the world that has this story. The story is that Pamella married into a family that actually owns Amway, and ARTISTRY is the beauty brand of Amway. When I started working at Amway for ARTISTRY as the Creative Director, I met Pamella and she said, why aren’t you doing my shows? And that relationship started 3 years ago. And I’ve always been a fan of her clothes.
LR: Do you see that bare look being very popular?
RD: I think that it’s always going to be popular. It’s the nude, no makeup look because a lot of women don’t like to wear makeup, but they want to wear enough. My mantra is: you, only better. Women are judged through so many physical things: their hair, their breasts, and the size of their dresses. They really need to do what they want to do to feel comfortable. If that means mascara and lip gloss, by all means do it. It’s about freedom. I’ve worked with a lot of women who have gone through chemotherapy and have had breast cancer. They lose their hair, their eyebrows, their eyelashes, and basically they lose their breasts. It’s like when you’re judged in the society that judges you on the length and luster of your hair, the size and firmness of your breasts, or the luminosity and smoothness of your skin- when all that’s taken away from you, talk about courage. Talk about finding a place deep in yourself to come back to. That’s incredible. That’s why I feel like when I’m sort of tested with this avant-guarde thing about makeup- how do I incorporate that into this architectural inspiration?- it’s really about finding an element that is still going to let the girls walk down the aisle pretty.
Rick’s insights and creativity are truly inspirational. Through an audition process, he hand-selected 10 of the most talented ARTISTRY makeup artists to assist him with giving all of the models the chosen makeup look. One of these makeup artists, Juliana Fink, has been doing makeup since she was 20, and loves how “you can make an impact on someone’s life with makeup.” She enjoys working for Artistry because “the products speak for themselves. The brand is very innovative with new makeup and new colors coming out that everyone is loving.” Juliana’s favorite part about the look is “the skin [that] is very clean and beautiful, [where] the foundation kind of goes on as skincare,” and is something that anyone can easily apply every day. Rita, another makeup artist on the team, also loves this part of the look in that it conveys “fresh, flawless skin.”
In terms of the products used to create the look, Rick used ARTISTRY’s Hydra-V line to prep the skin. He then added Artistry Exact Fit Longwearing Foundation and Artistry Exact Fit Perfecting Loose Powder. For the eyes, he used products such as the Artistry Spicy Bronze Eye Shadow Quad and the Artistry Signature Eyes Automatic Liquid Liner to create the geometric eye look. He swept Artistry Signature Color Blush right below the cheekbones. Lastly, he finished the look with neutral lips using the Artistry Exact Fit Longwearing Foundation.
It was evident on the day of the runway show that the makeup matched perfectly with the pulled back updo hairstyle that was created by Ted Gibson and with Pamella’s glamourous outfits. Take a look at some of the impressive behind-the-scenes moments and some of the favorite runway looks in the slideshow. What an unforgettable collaboration!