In order to be successful at content marketing and keep your audience continuously engaged, you need to be consistent. You have to keep offering a stream of quality content in order to build relationships and the loyalty of your audience. Here are some ways to produce relevant, high-value content unfailingly.
Reliability is critical when creating content. You need to create and keep a consistent schedule. Just think of a TV show that you love. You wait all week for it and when it takes a week off, you’re a little disappointed. The content you deliver to your readers is exactly the same. It’s important to create a regular schedule and stick to it. Decide how much content you can produce on a regular basis and define exactly when you will publish. Write this on your editorial calendar and produce your content accordingly.
Discover ways to save time. As you go about producing content, look for shortcuts that will save you time and expense. Look for ways to economize, producing the same amount of content at the same level of quality, but at a lower cost. Automate aspects of the content creation process to make production quicker. Keep an idea file and refer to it when you have writer’s block.
If you have a team working together on your content (which you should), make sure they are all on the same page. Everyone should have access to the calendar and know the big picture of what’s going on as well as your goals and objectives. Plan each step in the content creation process well ahead of time and keep everything in sync. For example, if you’re sending out an email newsletter, make sure that you have newsletters loaded up early so that you’re not in a pinch later to write. Try to keep as much content loaded up ahead of time as possible. Produce content that’s related to seasonal or timely events early so that it’s ready for publication at the right time.
Be sure to stay current. Pay attention to the work of content creators similar to you and their audience’s reactions to their content. Notice I said pay attention – not duplicate. In order for your content to stand out, it has to offer something unique to your audience. Write about things that are timely and important to your audience whenever possible.
Diversify your content. When you monitor the reactions of your readers to your content, you’ll want to repeat the successes you’ve had. But this shouldn’t be your only content strategy. If you get bored writing content, your audience will be bored reading it! Produce content in as many different formats as possible. If you usually publish written content, try video, audio, or infographics.
On your calendar, prioritize tasks related to content and set a timeframe for each. Divide tasks into those that are daily, weekly, monthly, quarterly, bi-annually, and so on. Set everything on your calendar and then as you track your progress, you can adjust accordingly.
If you don’t know where to start, Hootsuite has some free templates that will help you organize – download here.