Better Homes and Gardens debuts its third annual color issue with the March 2016 edition and in it, editors reveal what homeowners really think about color.
In a survey of nearly 400 homeowners, Better Homes and Gardens discovered what homeowners think about today’s color trends and how they are using them in their homes. While respondents reported they like color and actually gravitate toward it, not surprisingly, they are still fearful of making a big commitment to it in their homes. Despite the bold color choices designers use in magazine spreads, many of the old feelings about color still hold true with respondents saying: Orange “is way too loud for me.” Red is “too overpowering.” Green is “too institutional.”
Forty percent of readers reported fearing they will grow tired of the color they’ve selected, and 29% think that using statement color is too bold for their style. Almost one quarter of readers say that using color on walls makes it difficult to match their current furniture or art (24%) and say that they don’t have an eye for using color (24%).
Another finding that came as no surprise is that neutral walls are more common than colored walls. Fifty seven percent of readers say that their walls are generally neutral, while 43% report that the walls in their living spaces are painted or wallpapered a non-neutral color.
However, homeowners are bolder when it comes to their entry door. While many readers report that the front door of their home is white (24%) or has a wood finish (23%), the majority of readers (48%) say their front door is a different color (blue, green, red, brown, gray, etc.). Only 5% of readers say that the color of their front door is black. Forty-one percent of readers say they prefer a mix of color on the walls and furnishings, while 36% of readers say they prefer neutral walls with pops of color through furnishings.
Fifty-eight percent of readers say that orange is the color they are least likely to decorate with, followed by black (43%) and violet (42%). Sixty-two percent of readers say that they are most likely to use shades of blue in decorating, followed by green at 49%. Readers report that the family or living room (63%), kitchen (53%), and bathroom (52%), are the rooms where they are most likely to use more color. The foyer (36%), dining room (24%), and adult bedroom (24%) rank as the rooms where readers are least likely to use color.
More survey results are outlined in the March 2016 issue, which also announces the 2016 Color Palette of the Year. It features a light shade of pink, think Benjamin Moore Gentle Blush 2084-70; blue such as Pittsburgh Paints Smoke Blue PPG451-5; a cool muted gray like Dun Edwards Foil DE6360; a silvery green like Smoke Bell RL1599 from Ralph Lauren Paint and yes, even an orange, such as Sherwin-Williams Tango 6649.
For more information, pick up the March 2016 issue of Better Homes and Gardens on newsstands now.