Latinas spend a lot of money on makeup and beauty products every year and they are very loyal customers. Latinos in general tend to use the same products over and over again and pass them down from generation to generation too. I know from personal experience growing up in a Latino household.
This doesn’t mean that we don’t like trying out new products, even if we go back to using our old proven old ones after if I don’t like what we try. We encourage you to be adventurous in this New Year 2016 and try some new products, you never know, that new product you are trying out today might become your new favorite tomorrow.
It is time to support our own, since we Latinas have so much buying power. While doing some research on some Latina owned beauty lines, I stumbled upon a few of them. Even though there aren’t that many right now, here are 4 Latina owned beauty lines that you may not know about and that you should have on your radar. Give them a try if you haven’t!!
Honest Beauty by Jessica Alba
Mexican-American actress Jessica Alba is the founder of the Honest Company, a consumer goods company that sell non-toxic and environmentally friendly household items (soap, diapers, vitamins etc.). The company recently launched a full line of cosmetics and skincare products. Shop for Honest Beauty Cosmetics at www.honestbeauty.com.
Nuance by Salma Hayek
Mexican actress Salma Hayek beauty line Nuance is sold exclusively at CVS Pharmacy. The brand launched as a skin care line only at first but has added makeup products too. It is known for having “Tepezaohuite”, an exotic ingredient from a tree that can only be found in Mexico and Brazil. Shop for the line at www.cvs.com.
Besame Cosmetics by Gabriela Hernandez
Founded in 2004 by Gabriela Hernandez a native of Buenos Aires, Argentina, Besame Cosmetics is a vintage inspired makeup brand which honors the style, spirit and sensibility of female beauty. The luxurious cosmetics line was inspired by the golden era of cinema and it is based in Los Angeles, California. Shop for Besame Cosmetics at www.besamecosmetics.com and at www.sephora.com.
Taya Beauty by Patricia Velazquez
Founded in 2011 by Venezuelan model & actress Patricia Velasquez (“The Mummy”, “CSI: Miami”), this organic line includes skincare and hair care products with ingredients that are grown in an environmentally sustainable program in collaboration with the South American Indigenous community. The line is sold through HSN and QVC. For more information visit www.tayabeauty.com.
Have you heard of these brands before? Have you tried any of their products? Let’s chat!! Leave a comment below, let me know how you like them.