La Nuit en Rosé gave New Yorkers a major excuse to drink rosé wine during one of the coldest weekends in February. The creative minds behind La Nuit en Rosé, a food & wine festival dedicated to the love of rosé, held its first ever Winter Festival at ArtBeam in Chelsea, New York this past February 5th and 6th. The festival transformed the art gallery space into an indoor garden oasis. The fun and imaginative atmosphere not only encouraged attendees to drink rosé, but it also helped change the stereotype that rosé wine is only drank in warm temperatures or summer months.
Over 1,400 attendees came out over the weekend to partake in the two-day festival and taste rosé wines from over sixty different vendors. While the Summer Edition is the flagship festival for La Nuit en Rosé, and thus larger and longer than the Winter Edition, the festival was extraordinary during a cold, winter weekend in New York. And although New Yorkers are infamously known for wearing all black, La Nuit en Rosé pulled off a white (and pink) dress code in the middle of winter! The crowds of attendees in summer colors enhanced the beautiful garden setting and stylish ambiance of the Winter Edition festival.
The La Nuit en Rosé Winter Edition had a different look and feel from the Summer Edition. The vision of “garden oasis” was achieved by communal farm tables, gingham print table cloths and stringed lights, which accentuated the festive atmosphere with an air of elegance. In comparison, the Spring Edition is host to New York’s popular Rosé Cruise, which sails down the Hudson River on the Hornblower Infinity Yacht.
La Nuit en Rosé will continue its love affair with rose wines with additional events throughout the year. Next up, the festival will return to Miami on March 4th, followed by Los Angele in May before returning to New York in June. Another first for the festival this year is bringing the rosé wine festival internationally to London.
Last year, the United States saw a growth of over 25% in sales of rosé wine, proving that rose wine is enjoyed all year round, no matter the season. Pierrick Bouquet, the founder of La Nuit en Rosé and influencer of the rosé movement growing across the United States, started the festivals as a way to promote the “rosé lifestyle.” La Nuit en Rosé is now the largest gathering of rosé wine producers, rosé wine lovers, chefs and restaurants. It is not your typical wine tasting, but a full culinary experience that celebrates the lavish rosé lifestyle.
The next time you’re deciding what wine to order, remember that it’s trendy to drink pink, no matter the season.