Creativity never sleeps and neither does it sit idly by when opportunity arises. The mantra of most creative minds and more specifically the Jazz/Neo Soul Artist Kenya. As a musician’s daughter, music has always been close to her heart. April 26, on UK Soul Chart Top 30, Kenya’s single MakeUSmile (Tom Glide/Rework) is sitting at number seven and rising. Choosing to pursue her dream as an Independent Artist took guts and the ability to absorb a plethora of knowledge. An Artist’s life is not all glitz and glamour; it is hard work and consistency. Kenya shared her experience and passion to help other Artists succeed in the music industry.
Kenya has an acumen for navigating the music industry. Her persistence in connecting with key people brought a myriad of opportunities to perform globally. What sets Kenya apart from most Independent Artists is her understanding that it takes “education and awareness” to succeed. New Artists can be lulled into the performance world and negate the behind the scenes grunt work.
In light of the recent passing of the mega star Prince, he too understood the importance of owning your work, continuing to educate yourself and the continuance of honing your skill(s). With the advancements in technology and the presence of social media, the music game has changed considerably. Record labels are no longer footing the bill on branding an Artist. The criteria that needs to be met is a social media reach which converts to digital downloads, booked shows and overall moving of product.
Because of the rise of creative minds becoming Independent Artists, the demand for education is greater. Besides Kenya being an Artist, she is an entrepreneur who started a boutique consulting business, Creating Crimson, to mentor up and coming Artists. Through her experience and acquired knowledge, she guides Artists on how to maneuver as business minded individuals.
“[The] main thing I try to tell people is to get really honest with yourself. Is this something that you honestly feel is your purpose?”, emphatically states Kenya. “If you’ve decided, ‘Yes, this is it,’ you need to inform yourself and find the kind of support that you need. Support comes in different forms. As an Independent Artist you must understand that you’re an Artist, but also you’re an entrepreneur.”
Today’s movers and shakers in the music industry have a firm understanding on the power of numbers and the power of social media, the quickest form of communication between Artist and their fan base. Leveraging their connectivity by meeting the demands of their fan base is crucial. Kenya assembled a team to help bring her ideas to life. Through brainstorming ways on how to educate Independent Artists, Kenya and her team, Christi With An Eye Agency, set out to execute one of the most innovative tours of all time, 2016 Social Media Tour: Creating Crimson Conversations (#2016SMT).
“We strive to develop creative campaigns for our clients,” explained Christi Love, Christi With an Eye PR, Producer. “Helping build a client’s image to fit their overall goals and mission, which overall projects what they want to see for their brand. Kenya is a great client to work with, she trusts us to execute the vision and is willing to take big risks that can provide huge rewards.”
The tour consists of multiple Twitter Parties, Periscope broadcasts and a finale on YouTube Live. Kenya has enlisted a slew of Artists. Songwriters, Singers, Musicians and Executives who have stayed on top of their game recognizing the trends and following good business know-how. Tonight April 28 at 8 CST/9 EST, Kenya kicks off her 2016 Social Media Tour: Creating Crimson Conversations with sought after Professional Drummer and Producer Lil’ John Roberts (Stevie Wonder and Janet Jackson) will lend his expertise as co-host along side well-renowned Jazz music Cellist, Singer and Songwriter Shana Tucker moderated by Chicago’s own Socialite Craig Elliott discussing “Facts of Being an Artist.” (#KenyaArtistFacts)
“I wanted to join #2016SMT,” stated Lil’ John Roberts, “because I want to help up and coming artists develop PROPERLY and not get bamboozled with the shenanigans that can happen if you don’t play your cards right! Learn from the mistakes of others so you won’t have to make them too. And also learn from the successes of others to know what you will need to do to be successful as well.”
Join Kenya tonight as she launches the tour of a lifetime on Social Media. Follow her on Twitter, Instagram and Facebook (KenyaMJMusic). Download her new album My Own Skin on iTunes.