Jonathan Goldsmith of the Dos Equis ads was the “most interesting man in the world” as far as advertising goes, but Goldsmith is leaving his Dos Equis days behind for retirement. Just how does one retire from being the “most interesting man in the world?”
You probably shut the door on all those beautiful women that he attracted in his ads. Goldsmith will no longer be swamped with the girls that come along with Dos Equis. But what about his tendency to dare tread where others fear to go? That is probably taken care of by rolling up the green screen!
News Oxy reports on March 9 that the 77-year-old Goldsmith has delivered his famous line for the last time. That would be, “Stay thirsty my friends,” and over the years he has done this from some of the most intriguing places on this planet. That’s probably why as he retires his last commercial shoots him into space.
“The most interesting man in the world” ad is “widely viewed as one of the best ad campaigns of the 21st century, writes USA Today. The final farewell commercial has the Dos Equis Beer man geared up as if he is heading into outer space. Before liftoff, he bids farewell to all the characters who have appeared with him in his commercials.
This is his proper send-off for the distinguished man with that handsome face and his sexy deep voice via that accent! All those assets that came together to make Dos Equis a beer you want to drink!
While Goldsmith is retiring, the ads are not, so does this mean that Dos Equis Beer will be looking for another “most interesting man in the world?” Apparently they already have one and this new star will appear in their new ads this fall, reports Us Weekly.
The new commercials will not have a feel to them as if Dos Equis just switched actors, said Andrew Katz, who is VP of marketing for Dos Equis. Katz said, The campaign “will feel familiar, but it will be different,” he said. “There will be elements that are very, very recognizable, that are super iconic to us, but it will have a very fresh take on things. It will not feel like we’ve just swapped actors.”
As Goldsmith retires from being interesting he can now join the mundane world with the rest of us! So who will take his place? That is not something that Dos Equis is ready to disclose!
“Stay thirsty my friends” – will this be the same slogan soon to be uttered by another ‘Most interesting man in the world?” Or will a new slogan come along with this very interesting and new person?