If you haven’t heard about ISH yet, you’re not alone. ISH or #IMSMOKINGHOT is a makeup line that has just launched earlier this month promoting powders and brushes that allow you to bring out your natural beauty and confidence. Makeup lovers everywhere are itching to get their hands on the new ISH contour kits and brushes for a good reason. The line is the birth child between FabFitFun (which you can check out here) and celebrity makeup artist Joey Maalouf. The dream team has come up with stylish and powerful makeup products bound to simplify your morning routine – no hassle, no mess. What’s the best part? The kits include your contour agents, highlighter queens and the best blush around for a small fee of only $32. Yes, that right. You get three amazing products in one for only $32.
The packaging is compact and simple. It comes in a small, thin and chic black box.
The metallic logo, ISH (#IMSMOKINGHOT), is subtle and seductive with an amazing meaning behind the letters that entice you to look further. When the kit is in your hand, you’ll find that the square shape is just large enough to fit comfortably in your palm while maintaining a luxurious weight. The overall design makes the kit an easy addition to any handbag and something one wouldn’t be ashamed to pull out in the restroom to reapply. Most importantly, the compact design is so slim that it can fit into almost every bag in your closet, even your clutch, without taking up too much residence.
When you open the magnetic clasp and lift the lid (which has a full mirror on the inside), you find absolutely everything you would need for a makeup touch-up. Included in the single, square kit are four, compressed pigment powder pots (now that’s a mouthful!). There is a light highlighter with shimmering pigments, a medium bronzer with shimmer (or a highlighter for darker skin tones), a darker, matte contour pot and a highly saturated, bright pink blush.
ISH ensured that versatility and simplicity were the main focus of the kit, which is why all of the colors can be mixed with gloss for a quick pop of lip pigment. According to the company’s website (which you can visit here), each shade is designed to work with one’s face shape rather than completely covering the natural beauty we all possess. And the light/medium shade can work for a wide variety of skin tones while the medium/dark shade kit can finish the variety of tones offered so that two kits combined offer coverage for everyone.
The contour and the highlighter pots pick up just enough for a single swipe of a brush, preventing one from using too much product. In this way, the contour and highlighter pigments can be adjusted from sheer to full color depending on one’s mood.
Unlike the contouring pots, the bright pink blush powder releases an extreme amount of pigment. Upon the first application, one might be weary of the bright pink, clown cheeks the powder can create (I even scared myself). The blush goes onto the brush so much more easily than the other powders in the palette that one tap the powder is enough to get the perfect amount of color for each cheek. It takes some experimenting to learn how much you need, but a little of the bright pink color goes a very, very long way. Once you nail down the amount, you’ll find that the pink shade works well with a variety of skin tones and blends nicely onto foundation (both liquid and powder).
After contouring, highlighting and applying blush, you’ll find that the powders themselves act like a setting solution, smoothing the surface of the skin and absorbing some excess oil. Also, the color lasts all day without fail and without question, even the blush!
Though the palette is designed with contouring in mind, the shimmering pigments in the highlighter and light bronzer allow for a more natural, less matte look in keeping with the growing “strobe” trend. The light glisten looks naturally refreshed, awake, and vibrant.
What downside? There is none!
When life gets hectic, the ISH pallet is the reliable go-to; the gem that always has what you need and what will work without fail. Granted, there isn’t a rainbow inside the thin, black box in terms of color choices, but what is inside are the fundamentals most makeup lovers spend hundreds of dollars to find.
While using the kit, you are able to feel confident that your blush and contour is in tact without having to leave the party to reapply. ISH allows you to bring out your natural beauty and to have fun without worries or insecurities sneaking up on you. Try it today and see why everyone’s saying #IMSMOKINGHOT