Digital marketing is in a constant state of flux. Some facets, like SEO, have a difficult time being taught in school. It’s too dynamic to nail down a curriculum. Industry leaders in digital marketing, specifically SEO, have a difficult time even keeping a textbook.
The most notable/recent release, The Art of SEO, hadn’t been out for a few months before Google updated its “Map Pack”, changing the way we digest local SEO pages.
Full article here- http://blumenthals.com/blog/2015/08/06/7-pack-becoming-3-pack-with-mobil…
Part of the textbook is now dated. Already. You see the struggle?
With an industry that’s constantly changing, students need schools that can adapt. A list from Search Engine Journal was created to show the top 15 schools in the United States that currently have a digital marketing program:
College of Business – University of Michigan-Dearborn
Stan Richards School of Advertising & Public Relations – University of Texas at Austin
Leonard N. Stern School of Business – New York University
Newhouse School Of Public Communications – Syracuse University
Charles H. Sandage Department of Advertising – University of Illinois at Urbana-Champaign
Stanford Graduate School of Business
College of Communication – Boston University
School of Business – University of Connecticut
Art Center College of Design
Miami Ad School
Daniels College of Business – University of Denver
Meadows School of the Arts – Southern Methodist University
Department of Communication – University of Washington
Center For Continuing & Professional Education – Georgetown University
The tuitions for the schools vary. The winner of the highest price tag (at the time 2014-2015) award is the Leonard N. Stern School of Business- $60,744
Full article here- http://www.searchenginejournal.com/15-colleges-offer-digital-marketing-c…
Complimentary courses that will help include:
Another caveat to consider, become very familiar with the scientific process. A Whiteboard Friday from Mark Traphagen from Stone Temple Consulting explains this in-detail (save yourself the course work!).
Snapshot of Whiteboard. Full video here- https://moz.com/blog/becoming-better-seo-scientists-whiteboard-friday
Get as familiar with being able to prove results and work as possible. You will need this for contributions you make to the community, as well as being able to historically prove you’ve done work on a client’s site. There is no better method to do both than the scientific method.
The best thing to do is to get a mentor or intern at an agency. Daily access to education from people who work on the front lines is always going to be better than learning from a book. I would ideally look for an agency that has a great training program with proprietary methods.
Interesting ending notes- John Weber makes the case you can have a successful SEO career even if you don’t attend college.
Leader of the SEO-verse, Rand Fishkin, founder of Moz, hasn’t attended college. In an interview with www.factor-this.com, he talks about his experience with school and dropping out to work for his mother’s company.
Full Interview- http://factor-this.com/rand-fishkin-on-succeeding-in-an-difficult-industry/
Inbound has even had some interesting conversations on the topic.
The general consensus- No
Full post- http://inbound.org/discussion/view/is-it-a-college-degree-necessary-for-…
If you want a career in digital marketing, it’s best to be a self-starter. You are dealing with an industry that moves very quickly. Self-education is critical. With that said, getting a four-year degree is always a good idea as it provides more stability. The best thing you can do, is be the right type of person: curious, diligent, and sharp.