Keep your eye out for one of the fastest growing companies in Nashville TN. They’re called EZ Sell My Phone (formerly iBuy Nashville) and they’re the fastest growing cell phone buyback company in the country.
Brian Pierce, (CEO and Founder of EZ Sell My Phone) is an expert marketer and entrepreneur who is taking over the iPhone buyback niche. His primary competitors are companies like Gazelle, Usell and Glyde. These companies have existed for several years and each boast annual revenues in the millions (Gazelle is speculated to rake in revenues in the hundreds of millions).
So the question that everyone is asking is, “How does anybody in such a competitive marketplace ever get ahead of their multi-million dollar competitors?” Gazelle could buy a company like EZ Sell My Phone hundreds of thousands of times over. So how is it that Brian and his team are building so much success when million dollar giants currently reign over the cell phone buyback industry?
One of the “secrets” to Brian’s success is in niche marketing. The concept if niche marketing is taking a profitable segment of a large marketplace and market only to that segment. Let’s explain this even further.
Imagine for a moment that you have $10,000 to spend on advertising for a new product you’ve developed, kitten mittens. There are several different ways you can invest this marketing money. You could only buy TV commercials, you could spend it all on Facebook ads, you could spend 10% on Google Ads and another 10% on Facebook and the remainder on radio and billboards.
A very smart and effective way of marketing, (and what Brian is doing with EZ Sell My Phone) is to take a portion of the marketplace and market to those people repeatedly. In our example of kitten mittens, you might market only to people in New Hampshire where it’s cold so that your precious advertising money isn’t wasted in Florida where kitten mittens aren’t needed. You could even choose to only market to calico cat owners. Now every calico cat owner will see your message over and over again and your name starts to become familiar to that audience.
On the other end of the spectrum, the man who spends his $10,000 on Facebook ads that cover the entire country will probably find that nobody remembers who he is.
Well what Brian is doing is he’s taken on the iPhone niche and he’s marketing only to iPhone users (whereas Gazell and Usell target all companies).
From an SEO perspective this is extremely effective because Google wants to provide users with the best user experience, with the most relevant search results. Brian has taken his company and created a focus around iPhones (which is sought out by tens of thousands of people every month). He’s made his company the most relevant when it comes to iPhone buybacks. In a world full of “general contractors” he’s one of very few “painters”.
EZ Sell My Phone isn’t open just yet. The release of their new website will be right at the beginning of 2016, so keep your eye out for this major up-and-comer.
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