Traveling by car is an essential part of life for most people–and this includes babies. Hence, car seats are some of the most essential items to parents with small children and the Doona car seat is the only car seat on the market that is a true two in one product: with the simple push of a button, wheels unfold from under the car seat and it becomes a stroller.
Doona meets all safety standards in both the car seat and stroller categories, and it was created to simplify life for parents. There is no need to carry a frame for your car seat nor a separate stroller in the trunk of your car. Doona works perfectly for urban parents in and out of cabs (and car seats are required for cab rides) or suburban parents who run errands constantly. Doona is also aircraft approved so you can wheel baby through the airport and right on to the plane.
Recently Yoav Mazar, Founder and Head of Product Development at Simple Parenting, creator of the Doona car seat, spoke to the Examiner about his experiences working with the company and his hopes for the future:
Meagan Meehan (M.M.): How and when were you inspired to start your company?
Yoav Mazar (Y.M.): When my wife and I had our first daughter, Danielle, we felt the need to spend as much quality time with her and took her everywhere. While we understood the importance of protecting her, the day-to-day use of infant car seats and strollers was agonizing. From my small designer’s workshop, I set a clear goal in mind: To transform the infant car seat into something safe yet simple and practical. This was the idea behind Doona, the first product from Simple Parenting. The idea was born along with Danielle, or actually, the first time I carried her out of hospital in an infant car seat. Today, Danielle is 11 years old, so you could say that it took 11 years. But actually, in the first few years I was pushing the idea as a hobby. Only 6 years ago, I decided to focus less on my other projects and make Doona my top priority.
M.M.: Why did you choose the name?
Y.M.: Danielle’s nickname was “doona”, so it was the obvious name to choose.
M.M.: How many products do you sell?
Y.M.: We currently sell Doona and several accessories that easily attach (and fit the contours) of the Doona.
M.M.: Where do you come up with the ideas for your products?
Y.M.: Good products come from a need. As parents, we see from day-to-day the challenges that parents face in their new role. Our goal is to first identity the special need and then to come up with a good and simple solution. And of course, Simple Parenting only develops *innovative* products.
M.M.: Thus far, what has been the most rewarding part of working for this organization?
Y.M.: The most rewarding part has been seeing parents on the street using and enjoying Doonas, knowing that we are helping to make their lives easier. The feedback we receive from our customers around the world, including several accounts of how the Doona saved their baby’s life, has been incredible.
M.M.: Where do you hope the company will be ten years from now?
Y.M.: Our company vision is “Inspiring Practical Parenthood.” Our mission is to create products that simplify the lives of parents and their babies around the world and make their lives more enjoyable. Ten years from now, we hope to have a line of products, all true innovations that simplify the lives of parents around the world.
M.M.: Are there any upcoming projects and/or events that you would like to mention?
Y.M.: We have a few amazing new projects in development that will be released in the coming year. Obviously you’ll have to stay tuned to see what they are, but I can promise you that they will continue to simplify parents’ lives!
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