It is a rarity in these times to find a man, so young in years, who possesses such remarkable style and polish, not mention exudes an air elegance somewhat reminiscent of a Cary Grant or Gary Cooper vibe, but a 21st century version. So it was my pleasure to get to know Mr. Rios who has parlayed his talents, background and his appearance into an all-encompassing public relations business that is surely to be admired by many of us in the worlds of fashion and style. Think in these descriptive terms: dapper, natty, savvy and tony and then find me ten other millennials who share these adjectives as traits!
In these “millennial times” it is even rarer than a rooster with socks to find a young man who honestly possesses the perfected appearance of a true gentleman in every sense of the word. Rios is the exception here especially as this is the age of sweats, bed heads, tee shirts and torn or saggy jeans with little attention paid other than to fitting rather than standing out.
With clients like Versace and Ferragamo timepieces, Tattinger, Raquel Orozco along with writing style and fashion columns for various media outlets on an international scale, Jorge Rios is indeed one busy man. I finally pinned him down to a time when we might get better acquainted and this interview is the byproduct of that discussion and so in his own words:
Jeffrey Felner: Would you please give us a brief history of you and how you arrived at where you are today with your profession.
Jorge Rios: I am Jorge Rios, born in Mexico City in 1979 with a mix of Mexican Indi – Spanish roots. My name Jorge was given because of The Beatles as my dad was a fanatic in late 70’s decided that name under George Harrison. I’m a public relations professional since almost 18th years involved in fashion, luxury brands and entertainment. Starting as a PR of Mexican jewels fashion designer to MAC cosmetics, then as my own PR Agency, representing brands like Givenchy, Emilio Pucci, Fendi fragrances, Jed Root Inc. in NYC, Timex Group luxury division with brands like: Salvatore Ferragamo, Versace, Hugo Boss, champagne Taittinger as a PR Ambassador and representing Mexican fashion designer brand Raquel Orozco.
Actually I am doing collaborations having my own lifestyle column at theguiltycode.com , doing seasonal fashion weeks reviews for a Mexican newspaper as a guest insider, and fashion contributor for fashion media in Dubai and Asia.
JF: What is your dream collaboration or project and why
JR: There are so many Mexican talents inside and outside the country in sports, arts, gastronomy, fashion, architecture, music among others. My dream collaboration definitely could be with all of these because they finishing being as real Mexican ambassador´s showing the richest things that our Mexican culture roots represents which is more than just Frida Kahlo, tacos and Mariachis. Promoting so much of Mexican culture and gaining fame in other countries where no one sometimes knows about them, about what are they doing and the best image they are providing to the world about Mexico. So to be the bridge between them and my country would be awesome, supporting to open more doors inside and outside.
JF: if you could invite any 5 people to dinner who would they be and why
JR: It’s so hard to mention this because I have already small groups of close best friends that I really love share time with them; we learn, share, laugh, sing, update, support. But If is about to be with famous worldwide people could be:
Wallis Simpson: She could provide this earthy royal thing to my dinner table and of course her good manners; she would let me know all the inside things about her life, her Prince Edward relationship, and how the hell she endured the tsunami of news through her life when the King abdicated the crown just because he wanted to be married with her as a true love story.
Oprah: Someone fun, who will help me to do a relax time along with others guests at the table throughout the dinner. She could do good questions and open our minds in the way she is well known. To get her point of view experience in many things with all this amazing people she had interviewed during her career.
Maria Felix: the Mexican golden era cinema actress icon who could provide the beauty and glamour in the table. I see clearly making a perfect match with all guests getting central attention with her personal and unique intelligence, her glow with sarcastic jokes and comments, wearing a “made to order” Valentino dress and her famous diamond Cartier alligator necklace.
Eleazar Rios: He’s my uncle and mentor in life. Since I can remember I saw him like a perfect powerful, intelligent business man, a real gentleman, always perfectly tailored well dressed and scented; in the office, playing tennis, cocktail parties, traveling, in celebrations, or driving a nice sports car; always worried to keep the family together, a man of his word. A whole charming Casanova able to make everyone laugh in the table.
Porfirio Diaz: Imperialist Mexican ex-president era severely questioned and criticized in Mexican history books. He brought the French style decor and architecture to Mexico during his rule, as it is called “Porfiriano Style”. He will provide that serious side to the table, but I’m sure he will be fascinated also with the other guests in table.
JF: Can you tell us who are your style mentors or icons and why you have selected them?
JR: My Uncle mentor life: Eleazar Rios, means to me a real gentleman through my life since I was a child. He is someone who I could see and touch fashion that inspired me to try to be very well dressed for any place or moment. Rudolph Valentino: first Latin lover knows his style, attitude, poses, and amazing tailored suits and hats. Lapo Elkann: This man distilled his style anywhere at any time, seems like he just jump from bed (when also can look amazing) and pum! He’s perfectly well dressed, unique. Prince Edward (Duke of Windsor) : a real bon vivant, perfectly well dressed for any occasion as a perfect Englishman.
JF: What is your opinion about fashion and style these days especially within your generation and please be honest?
JR: I think men´s next door in general are in a transition, they feel frightened about what and how to wear, they get conventional and boring in the way that they don’t wanna take risks in special in Latin markets. But more and more they seem interested in new options, mixing textures, colours. Nowadays information is everywhere so they feel more confident. Italians are the best ones for me, creating a personal fashion singular sense taste.