Iconic hair care brand, Madam C.J. Walker’s Beauty Culture, has been a household name for women of color for more than 100 years. This past March the brand has reached professional status, landing in Sephora with “four collections that address the cleansing, treatment and styling needs of all hair textures.”
Madam C.J. Walker was a “visionary entrepreneur, philanthropist, America’s first female self-made millionaire, and the first person to devise and scale a business model that addressed the hair care and beauty needs of women of color, while also challenging the myopic ideals of the beauty industry at that time,” said Richelieu Dennis, CEO of Sundial Brands. “Today, Madam C.J. Walker Beauty Culture is poised to challenge those same ideals in the prestige category with our revolutionary new products and cutting edge formulations that provide women with any hair texture a new standard of beauty – their own.”
On March 4, 2016 Sundial Brands, a leading skincare and hair care manufacturer utilizing high quality ingredients, launched a four-part collection of 25 Madam C.J. Walker products exclusively at Sephora, designed for all hair types to “help restore and maintain health.” The multitasking-oil mixtures are ideal for kinky, coily, curly, wavy, or straight/heat styled hair.
Madam Walker always emphasized the importance of healthy hair, a fact A’Lelia Bundles, great-great granddaughter of Madam C.J. Walker and official Madam C.J. Walker historian and biographer, reiterated at the release of the line. According to Bundles, “Every woman can have healthier hair while also confidently expressing her beauty in the best way possible – hers.”
Four collections are included in the line, which focus on the cleansing, treatment, and styling needs for all hair textures. Smooth hair, fight frizz, define curls, or nourish the scalp and strands with the unique combinations of the Brassica Seed and Shea Oils Collection, Coconut and Moringa Oils Collection, or the Jamaican Black Casto and Murumru Oils Collections. Each utilizes two “beauty breakthroughs:” a Dual Encapsulation Oil Technology that repairs and nourishes the hair with two natural oils, and the Natural Silicone Alternative for a natural shine and silky softness without buildup.
Madam C.J. Walker’s Beauty Culture is now available at Sephora, and after sampling the brand, is highly recommended.