Customer-hungry businesses and corporations have less than two weeks to hype their outrageously expensive 2016 Super Bowl commercials. As posted by “Variety” on Jan. 26, the ad gurus on Madison Avenue are a bit late to the party this year. In recent years, companies have opted to post their ads early on YouTube and social media. They’re bucking the trend this year and keeping their ads under wraps. So, how will this year’s Super Bowl commercials fare against the best ads of 2015?
Advertisers with deep pockets still line up to be a part of TV’s most-watched event of the year. While millions tune in to watch the gridiron action, others watch the Super Bowl just to catch the commercials. Advertisers usually produce huge hits, but some are fantastic flops. To re-watch the best of the best throughout the ages, be sure to check out “Super Bowl’s Greatest Commercials 2016” that’s set to air from 8-10 pm EST on February 2 on CBS.
Could one or two commercials from this year’s Super Bowl line-up eventually end up as an all-time favorite? The competition will be tougher than ever and the ads will cost a whopping $5 million for a 30-second ad, according to “MSU Today” on Monday. The price may seem astronomical, but no other singular advertising opportunity can equate to more than 150 million viewers. To capture national attention and make their ads memorable long after the last touchdown, ad execs produce mini epics and rely on huge stars. This year’s 2016 Super Bowl commercials will certainly follow suit.
Last year, the big Super Bowl winners (other than the New England Patriots) included big time advertisers that aired silly, sappy or serious commercials, and everything in between. Once again, Budweiser scored its own game-winning touchdown with “Lost Dog,” a tear-inducing ad about a puppy and horse that lose each other, but are triumphantly reunited back at the farm. A Brady Bunch inspired spot was not only a throwback to one of TV’s most iconic series, but it also scored well with viewers. To view other great Super Bowl commercials from 2015, check out Ad Meter by “USA Today.”
For the 2016 Super Bowl, Doritos returns for one last time with its highly publicized “Crash the Super Bowl” contest. The three finalists include commercials titled “Swipe For Doritos,” “Ultrasound,” and “Doritos Dogs.” The lucky creator of the winning ad will pocket a cool million in cash, gain national exposure when their ad airs during this year’s Super Bowl, plus the opportunity to work with director Zack Snyder on a DC project by Warner Bros. In addition, people can now vote for their favorite spot for a chance to win a trip to Super Bowl 50 at Levi’s Stadium in Santa Clara, CA. Head to the official “Crash the Super Bowl” website to vote for your favorite commercial and register to win.
Last year’s Super Bowl attracted a record audience of 114 million viewers. With the stakes so high, it will be curious to see what advertisers will be dubbed winners, and which ones will be crying in their coffee like Monday morning quarterbacks. To ensure a victory, companies are relying on star power like Aerosmith’s Steven Tyler (Skittles), Liam Neeson (LG Electronics), Amy Schumer and Seth Rogen (Bud Light), T.J. Miller (Shock Top), soccer star Amy Wambach (Mini Cooper), and Christopher Walken (KIA) to score that headline-making, game-winning touchdown. However, there’s sure to be quite a few crucially important, but missed field goals, so to speak.
Let the game begin – the ad game, that is. It all starts at 6:30 pm EST on Sunday, February 7 on CBS. This year’s match-up marks the 50th anniversary of the Super Bowl, so look for a lot of publicity and media hype. Coldplay and special guest Beyonce will entertain the millions during the halftime show.
Of yeah, the Carolina Panthers (led by Cam Newton) and Denver Broncos (with Peyton Manning at the helm) will also play leading roles…