The easy access and availability of social media networks allows entrepreneurs to build highly successful businesses with little or no marketing budget. On the flip side it can be a giant road block to success if you get stuck in the traffic jam at Facebook, Twitter, LinkedIn or any of the other platforms. You may log on intending to spend thirty minutes and before you know it several hours have passed and you haven’t accomplished a thing.
One way to save time when you manage multiple social media accounts is to use programs that allow you to manage them from one dashboard. This eliminates jumping from one account to another and logging in to each separately. Here are a few apps that allow you to manage multiple social media platforms.
These apps vary in the services they offer and price. When considering the price, compare the subscription cost to the value of your time. When you put a dollar figure on the time you spend in the social media traffic jam, you may be surprised at how much money the app will save you.
Some of these apps help you manage multiple social media networks in one dashboard. Others allow you to analyze your social media marketing efforts so you can tweak your activities for optimal results. Using any of these apps will help you save time, increase productivity and get more work done faster on all your social media accounts. If you want to schedule posts, track results of marketing efforts, and look at analytics, you don’t have to sign on to each account separately. Jumping back and forth can take more time than necessary to get your work done.
Try out a few of these apps to see what works best for you. Most offer a free trial period. Some of them are good for handling multiple social media networks at once, and others will only manage a few networks. What you need will depend on what you are using social media for. However any of them will definitely save you time that you can then use on revenue generating activities. No more getting sucked into reading inspirational quotes and watching cute kid videos!
If you find that you are still spending too much of your valuable time on social media, consider outsourcing this task to a social media manager or assistant. What is the difference between a social media manager and a social media VA (virtual assistant)?
- A social media manager takes care of the big picture with minimal input from you, other than the goals and end results you want to achieve (overall and for your campaigns)
- A social media VA performs social-media related tasks delegated by you or by your social media manager
Learn more about it here.
Avoiding the mental traffic jam in social media marketing is simply a matter of finding the right app to manage all your networks in one dashboard. Do you have a favorite app for social media management? Share it with us in the comments!