So, you’ve come to the realization that your business needs marketing. After all, if you build it, they will not come. Unless of course, you market to them and find a way to meet their needs.
Unless you’re a seasoned marketing vet, your first stop to create a marketing plan is probably Google. And Google will most likely lead you to a wide array of online marketing platforms. With so many options and so many price points, how do you choose one?
Here are a few pointers for choosing the right online marketing platform for your growing business.
- Pay attention to the price points. Obviously, various services will have different price points. Some online marketing platforms like Hootsuite only offer social media marketing and scheduling capabilities so the price points are obviously lower than an all-in-one marketing suite like Vocus. Figure out what your budget it and that will help you narrow down your initial list.
- Identify who your target market is. This should be one of your first priorities. Who are you marketing to? Once you identify who your potential audience is, you can figure out what marketing channels you actually need to use. For example, if you’re marketing to people 65 and older you may not need to be actively marketing on all social media channels. If you can narrow down your target audience, it will help you select the two or three channels you need to be marketing in, and then you can select an online marketing platform best suited to your needs.
- Read reviews about the platform. This is where Google comes in really handy. Always take reviews with a grain of salt, but as a rule of thumb, it’s always good to at least check that the online marketing platform you’re considering has decent reviews and isn’t a shady fly by night service that just popped up.
- Create success metrics for your campaign. What are you hoping to gain through your marketing campaign? This might seem like a no-brainer question, but so many businesses launch a marketing campaign with no clear end goal in mind. Write down a list of success metrics or marketing deliverables you’d like to accomplish, then determine if the platform you’re considering will actually help you achieve them.
Marketing a business is an art form that only some people are lucky enough to possess. When in doubt, instead of throwing marketing ideas against the wall hoping they’ll stick, you’d be better off hiring a marketing professional or at least choosing an online marketing platform that helps streamline your marketing processes. Some services, Like DOZ, even offer the best of both worlds – an online marketing platform as well as a dedicated marketing work staff, to take some of the tasks off your plate.
Whatever route you decide to go, the keys to marketing are; staying consistent, delivering a clear, concise message and providing more value to your customers than they expected to receive.