Email marketing can be defined as one of the most effective marketing methods available out there. However, you need to be careful in order to choose a reliable email marketing tool in order to experience all the benefits that are associated with it. There are some features that you should look into fors an email marketing tool before you purchase it. Here are the most important aspects out of them and it is important to have all of them in the tool that you select.
Free or Commercial Tool – Email marketing tools are available in many different shapes and sizes. The lightweight tools are designed to satisfy general needs and you can also find more advanced tools that are designed for specific tasks. On the other hand, you can find free email marketing tools and paid software. Therefore, it is up to you to pay special attention towards the features that you want and then decide on the most reliable email marketing tool. In addition, you need to be careful when downloading free tools because some of them are designed as malicious applications to harm your system.
Vendor Reputation – You need to think about the reputation of the vendor before you spend any money on an email marketing tool. You will only be able to trust a tool that is made by a top notch company in the industry. Instead of looking at the vendor’s official website, you are advised to do research on the Internet and then decide on its reputation. You can also ask for recommendations from your colleagues.
Online vs. Offline – Email marketing tools can be divided into two main categories as online tools and offline tools. Online tools come in the form of a web application, which can be accessed through your Internet browser. The offline tools come in the form of standalone programs and you will have to install them on your computer. If you are looking for a portable email marketing tool, you are recommended to go for an online tool. However, offline tools come with more advanced features.
As you can see, a wide range of email marketing tools are available out there in the market and FreshMail holds a prominent place out of them. It offers both free and paid subscriptions for the people. In other words, you can sign up for a 30 day trial period in order to experience the effectiveness of FreshMail. If you are satisfied, you can sign up for one of their paid subscriptions. It is a web based email marketing software and you can simply access through your native internet browser. FreshMail comes along with a wide range of impressive features, which can be used to design your email marketing campaign from scratch. It can also be used to measure the effectiveness of your email marketing campaign. Since FreshMail has maintained an excellent reputation throughout, you can spend your money to purchase it without any hesitation.