Some tools are just so flexible that they can be used in a variety of settings. Take for instance H-clips, which are used in the construction industry and at the same time they can also be employed in the marketing industry. Marketers make use of H-clips quite a lot nowadays. The manufacturers call them ‘panel edge clips’ but whichever name you decide to give them does not change the fact that they are extremely helpful. In the construction industry it is used to create a connection point between two sheets of plywood on a roof where there is an unsupported edge running perpendicular to the roof rafters. So, what can you do with such things in marketing?
Enter in-store marketing
Meeting your customers at the point of purchase is one of the best things that you can do for your business. This is called the in-store marketing strategy. It is one of the most effective ways to market a product but then you have to do it properly. You have seen companies setting up advertisements inside stores. Just take a walk around your local supermarket and you are bound to find signs on the floor, others hanging from the roof and others protruding from the shelves.
The H-Clips are excellent for the signs that protrude from shelves. You can create a very big sign that runs from one shelf to another one. There is no way someone can miss such a sign. However, the security of such a sign is questionable. This is why many companies create two signs and then join them at the center using H-clips. You can get transparent h clips from brands like Clip Strip and others. These ones hold the signs together and no one will even notice that they are there.
The strength of these clips is impressive. If they are able to hold up plywood on the roof then you can imagine how much they can do for your signs. The other option is to use them to connect the signs to the edges of shelves. At the end of a shelf you can have that huge sign being held up by the clip at a specific height above the ground. There are other sign holders available for you to purchase but then h-clips sometimes work best when it comes to holding up displays. They are strong and they come in a variety of sizes.
How much will these cost?
The most expensive part of the in-store marketing will be paying for the store owner to display in their property and creating the display. H-clips are really cheap. You can get a whole lot of them and you will not have to break the bank in the process. The best part of it all is that you can do your shopping right from the comfort of your home. Online shopping is the in-thing nowadays. You can buy these items online at an even cheaper price. With these products, you can be sure that your in-store marketing campaigns will be good to go.