As a customer of domain, you may be confused about which domains to buy. You may find many domains with high page ranks but they may be scam domains. In case of expired domains, you must evaluate them properly before finally purchasing them. Here are some things that you must know before buying the expired domains.
Check Domain Age: Try to check the actual age of the domain before buying them. Older domains are preferred because of their trustworthiness. The age and the page rank can be retained properly if the expired domain has not dropped. You can find detailed information of the domain from WhoIs. If the domain has been registered but a proper website cannot be observed by the search engines, the registered date cannot be taken as the birth date of the domain. When the website has been crawled for the first time, the specific time can be considered as the birth date of the website. Therefore you must look out for the domains which are few years older only. Be cautious when the page rank shows above 6. Some unknown domains may possess higher page ranks like 8, 9 or even 10. They are most probable scams.
Page Authority: It is a kind of metric that denotes the opportunities for ranking specific pages in the search engine results page. Though it is similar to the domain age, it plays a very essential role in evaluating the domain. The two values like the DA and the PA must be very similar as the PA is considered to be the metric for the home page of the website.
Website Archive: When you are looking for deleted domains, you should also consider checking the website archive. Check the type of website the domain was running previously by going through the archive. If you can click on the ‘take me back’ button from the archives, you can get a clear idea. The timeline graph will provide you the appearance of the website in the past.
Google AdSense Ban: If you are working with expired domains, you will find a lot of banned sites in the Google Adsense. This must be one of your priorities to check whether the site is banned or not. If you are targeting to make money through your site and realize that it is already banned, it will be of no use to you.
Check Page Rank: Expired domains may possess manipulated page ranks which you should not fall prey. Check with the tools which can detect the fake page ranks easily. You can also verify with other page rank checkers to make yourself doubly sure.
Back Link Data: Checking the back links of the domain can provide useful data for determining the true value of the expired domains. You must check whether the back links really exist or not, whether they are ‘follow’ or ‘nofollow’ links. Try to check whether the links are contextual or not. Never forget to check the category of the website whether it falls under the same category as the domain or not. The total number of outbound links can also be checked thoroughly.
Google Penalties: Check whether all the pages have been indexed by Google or not. If you find the website has zero pages indexed, it might be the case it was due to some penalties or some tricks of black hat SEO.
The Social status of the domain must also be checked before buying it. Check out the essential social networking sites to find whether the domain has been spread through networks or not. But never get carried away by a huge number of social likes, it can also be fake.