Social media is one of the best tools to promote and market your business and services. When done right, social media marketing can be a great way to boost your visibility and generate interest in your brand and services. And to top it off, it’s not that difficult to do either.
One of the easiest way to tap into this great marketing strategy is to make use of brand specific hashtags. As more and more people use and share your business specific hashtags, they gain popularity and can ‘trend’ on various social media sites like Twitter, Facebook, and Instagram. It instantly skyrockets your online visibility to many millions of people at absolutely no cost.
As great as hashtags are, not all of them ‘trend’. In order to have a hashtag trend or at least become popular, it must have several attributes. First and perhaps the most important are that it should be unique, specific to your business and something that people can relate to. It can be a slogan or a catchphrase that you use to share your content.
If you have a social media presence, you likely have many followers as well. Use these followers in promoting your hashtags, ask them to use these hashtags as well. This will help your potential customers to find you and your services. All of this will help you establish a strong presence in the online marketplace and will potentially translate into some real business.
Why are hashtags so great?
The power of hashtags lies in their ability to be shared. If you have a great brand hashtag, the users and satisfied customers can share them in their posts. Rather than sending you a message that will be only seen by a handful people, your customers can use hashtags to spread the good word. Think of them as great endorsements that your customers will make without charging you even a single red cent! When they use your hashtags, they are spreading your brand far and wide to the online community.
Using hashtags is great for everyone
Marketing using hashtags is great not only for you and your business but also for people who share them. As you build a buzz around your products and services through your hashtags, the people who are sharing your posts also attract more attention and followers. That way they get noticed more as well. That is a great incentive for them to keep on sharing your posts and hashtags.
You can also give your followers some added incentive in the form of a promotional contest. For example, you can give a small gift to someone who has a post with maximum shares using your hashtags.
Instagram and hashtags
Many small business owners make the mistake of ignoring Instagram. They think only large or well-known businesses that have eye-candy have a place on Instagram – like Nununu World and their very popular Instagram account. However, if you do it right, Instagram can bring in great dividends even if your business is not in the fashion or food sector. But before you can take advantage of this platform, there is something that you should keep in mind.
Instagram is a photo and a video based platform. So, all you can share on it are photos or small 15-second-long videos. There is no posting text as it the case with Twitter or Facebook. So, you will have to be creative.
Also, Instagram is an app so you will have to download it on your mobile device to use it. Although there is no business account as of yet, you can use a personal account to promote your business with equal ease.
Use hashtags to strategize
Hashtags are as important for your social marketing campaign as your image. Although captions on the images can help you spread the message about them to your contacts, hashtags will open up the possibility of the images being shared amongst a wider audience. So, don’t make hashtags an afterthought. Make hashtags a part of your strategy itself.
People always search for relevant hashtags. If you have good hashtags, your posts and content will pop up when these hashtags are searched. You want to cash in on the power of these hashtags before your competition does.
How to use good hashtags
Now that you are ready to hop on the hashtag bandwagon, it’s important to know which hashtags to use. Here are some tips that can help you decide on what hashtags to use:
- Try to use popular hashtags that have a high search volume such as #Love, #ThrowBackThursday or #TGIF
- When using less popular hashtags, make sure that they are relevant to your business. They may not bring a lot of visitors, but the ones they bring will be very specific and targeted which may be a great advantage
- There are many hashtags that can help you get followed back such as #followme, #f4f or #follow. Take advantage of these tags to get followed back and get noticed
Again, the key is to be consistent. Use at least one hashtag in your post. Although there is some data that shows that posts with 11+ hashtags get a lot of visitors, try not to overdo it. Make sure that you are keeping the hashtags relevant. Don’t use them for the sake of using them. If you follow these simple tips, you’ll hopefully soon see how great hashtags can be for your brand.