Trying to find a perfect digital marketing mix is akin to finding a good soulmate. A lot has to do with trial and error until you find the right mix that works. Relationships require give and take—so does digital marketing.
In the good old days before search or social networks, your options were limited and quite easy to master. A few good print ads, an 800 number, some trade shows and perhaps a commercial or two. Again, very similar to growing up and marrying your high-school sweetheart. In today’s world, you need to constantly watch trends and understand exactly what clients need and how they find it. A painful process, but well worth it—especially if you have a limited marketing budget. In this case—just like your first love—you want to bring home the right one. In an effort to make the right picks, you strategize and plan accordingly:
Keep Your House Clean and Tidy
First impressions count—even in digital marketing. Make sure your company media looks its best. You never know where or how a potential client could link to you. Keep all of your website pages up-to-date, have an active social media presence, and be prepared to entertain. You need to keep content fresh and lively. Remember, you want an exciting and compatible date, and potential clients aren’t looking for stale content.
Tell a Great Story
Unfortunately, there are no rating systems for potential sweethearts. You could argue that point, but a simple star-rating system from 1 to 5 may have saved you a heartache or two. Adding reviews or testimonials for potential clients to read builds credibility. In the digital world, customers can rate products and services everywhere—and potential clients read them. Make certain that you answer any negative feedback with an honest and positive answer.
Must Love Travel
Nothing is more frustrating than dating a homebody when you love to travel. Potential clients are mobile—and your digital marketing should be too. Make certain that your website is mobile optimized. Furthermore, if you have a mobile app, keep it up-to-date and functioning properly.
A Picture May Not Be as Telling
Photos are great for showcasing products, but a video is better. Digital marketing today requires all forms of media. While clients expect to see crisp and accurate photos—video is interactive. Video can set you apart from your competition—but keep it fresh. Get new content every year or sooner. Having a digital marketing presence on YouTube or Instagram will boost your performance too.
Having a good solid social network helps when looking for clients. When getting your message to the world, like friends can help target new potential customers. Target advertising capabilities on social networks and allow your marketing dollars to stretch. If you aren’t certain which networks to use, stick with the larger ones and branch out from there. You will soon find out which networks gain you more traffic for your products and services.
Searching for Significant Others
SEO, search engine optimization, is by far the best way to capture new leads. Understanding what potential clients are looking for and how they are searching to find it—will help you attract the right clients. Make certain that you optimize your site for search engines like Google and Bing.
Finding success with digital marketing may take a few months or even a year to get great results. You will need to continue to update as your clients change media. Hopefully, with a little bit of planning and measuring, your digital marketing may outperform your dating search.