The People’s Choice Awards and the Golden Globes are now behind us but the Oscars are just ahead of us. So what exactly does that mean? And what do we have to look forward to?
If you stay on the sidelines and admire all the glamour and glitz that transforms just one evening of the year, you would be amazed to learn of the amount of hoopla that goes into publicizing these events. It isn’t just about the perfect look on the Red Carpet, customized for the celebrity by their designer of choice, or the star who will walk away with the award as an untimely winner in the entertainment world and who will show their appreciation with the most impactful acceptance speech. It is about the before, during and after planning and activities that make that one particular evening momentous.
Take The Golden Globe Awards, for example. As the Red Carpet was being laid at the Beverly Hilton Hotel in Beverly Hills, one of the largest sponsors of the event, Moet & Chandon, was presenting a host of pre-event activities to get the guests warmed up on January 8, 2016. To kick-off the Golden Globes weekend, stars celebrated the inaugural Moët Moment Film Festival winner. Celebrities included Gina Rodriguez (who also served as a festival judge), Olivia Palermo, Greer Grammer, Kendrick Sampson, Louise Roe, and more. This was the first ever Moët Moment Film Festival where a winner was revealed just a couple of days before the actual Golden Globe ceremony.
The evening was a celebration of the winner of the Moet Moment Film Festival who was largely greeted by HFPA president, Lorenzo Soria, and Moet & Chandon VP, Renaud Butel. As he gave his speech, he wished his mother a very special happy birthday to which Gina Rodriguez started a cheer and raised a glass of Moet & Chandon in their honor.
On January 9, 2016, it seemed to feel like everyone just couldn’t get enough of the glamour and glitz. W Magazine held their Golden Globes brunch to honor the stars that were about to light up the sky. the “It Girls” of Hollywood, fashion, society and art gathered for this spectacular luncheon. Guests for this star-studded event included Jaime King, Lily Collins, Emilia Clarke, Bel Powley, Lola Kirke, Mary Elizabeth Winstead, Stephanie Sigman, Jurnee Smollett-Bell, Loan Chabanol, Emayatzy Corinealdi, Kacy Hill, Kilo Kish, Thao Nguyen, Billie Lourd, Devika Bhise, Shira Piven, Stacy Sher, Chanel Iman, Caroline Vreeland, Chiara Ferragni, Kristina Bazan, Katherine Schwarzenegger, Stacy Engman and Thao Nguyen. Chanel Iman stunned in a white beaded two piece set and Jaime King looked radiant in an all-leather dress, dashing in at the last minute as the girls (and a few token men) took their seats for lunch. The fashionable set sipped on Moët & Chandon Rosé throughout the three course meal, knowing all the while that the paparazzi was headed their way to snap a picture or two. Isn’t that what these annual soirees are all about?
Now that there was a much more optimistic and confident air amongst the players of the Golden Globes Awards after all the socializing, it was time for the real thing and a chance to bask in the glamour and the glitz of the big evening. Designers that made their stars shine on that carpet of judgement were Michael Kors, fitting Olivia Wilde in a wine-colored, sequin embellished silk crepe halter gown, and Giambattisa Valli who rose his beauty to the moon, Jennifer Lopez in a marigold retro-50’s gown with cape and Jimmy Choo glistening shoes adorned with Harry Winston diamonds. Dior got it spot on with the haute couture gown designed for Jennifer Lawrence to accompany her 156.77 carat diamond statement necklace.
The celebrities just kept coming including Sam Smith, Eva Longoria, Jussie Smollett, Wiz Kalifa, America Ferrera, Regina King and many more, all joining Moët & Chandon—celebrating its 25th anniversary as the official champagne of the Golden Globes— and participating in another part of the Golden Globe Awards that takes place ‘behind the scenes’ , for the philanthropic initiative, “Toast for a Cause,” raising a celebratory Moët Mini in honor of each celebrity’s charity of choice. As a result, by the end of the evening, Moët & Chandon donated record dollars to charities such as Padres Contra El Cancer supported by Longoria; and Black AIDS Project, supported by Smollett, and many more.
A red carpet staple for many Hollywood A-listers, “Toast for a Cause” invites Golden Globes nominees and celebrities on the red carpet to raise a toast with Moët & Chandon Impérial minis for which Moët & Chandon will donate $1,000 to the celebrity’s charity of choice in his/her name. New to the program this year, Moët & Chandon donated another $1,000 to a fund next year’s Moët Moment Film Festival, supporting aspiring young film makers and creative artists.
One last post-event activity that is always a favorite of the attendees of the award ceremony are the after-parties that take place throughout Hollywood and thrown by directors, actors, organizations and designers. Besides showing off their prize possession that was won just hours earlier, this is the time to enjoy the final curtain call until next year when the whole pre, post and main event take place once again.
Next up on the award event schedule are the coveted Oscars. The nominees were just announced and the ceremony itself is set to take place on February 28, 2016. See you on the Red Carpet.