It’s time to buy those Girl Scouts Cookies again, and it’s easier than ever. Many attendees are surprised to see the Girl Scouts exhibiting at CES, but it’s for good reason. Last year, the Girl Scouts of the USA updated their old as time, classic tradition to twenty-first century technology. For the first time ever, close to 160,000 Girl Scouts used Digital Cookie 1.0 software to conduct some seriously sweet business with their iconic Girl Scout Cookie Program. Digital Cookie allows Girl Scouts to sell their cookies via the web or mobile app. This year, they upped the ante even more by releasing their Digital Cookie 2.0 and debuting a brand new Girls’ STEM Summit at the CES, held in Las Vegas, running January 6-9, 2016.
The newly updated Digital Cookie 2.0 featured fun quizzes, games, videos, and other activities promoting financial budgeting and responsibility focused around a “spend, save, and give” model. At the Girl Scouts’ booth, CES attendees were able to not only be among the first to order Girl Scout Cookies in 2016, but also experience the enhanced Digital Cookie 2.0 by getting demonstrations from actual Girl Scouts.
The Girl Scouts of the USA also utilized their booth to promote their new Girl Scout STEM platform. Attendees took selfies with STEM props, like Girl Scout STEM badges, and had the opportunity to enter a sweepstakes by sharing why they support girls in STEM on social media using #genSTEMgirls.
CEO of the Girl Scouts of the USA Anna Maria Chávez offered, “We are so excited to be back at the world’s largest consumer electronics show with some of our best and brightest Girl Scouts to show off all our organization does in the world of STEM. Girl Scouts was a trailblazer in acquainting girls with the world of STEM, offering STEM badges since 1913, and many notable alumnae are high achievers in STEM fields. Now we are bringing the next generation of innovators to CES, exposing them to the newest big things in the world of tech, and further cementing women, girls, and the Girl Scouts as leaders in STEM.”
According to a Girl Scout Research Institute study, 73% of girls are interested in STEM-related fields. However, only 24% of women work in such fields. Unfortunately, the study shows girls are discouraged by the thought of not being taken as seriously in STEM careers as their male counterparts. This year, the Girl Scouts’ involvement with CES is a call for attendees, participators, and the media to shed light on gender imbalances within the work place and to support girls exploring their options in STEM careers.
“Only 24% of women work in STEM-related fields,” adds Sheila Narayanan, Girl Scouts of the USA’s chief digital girl experience officer. “In fact, by 2018, the United States will have 1.2 million unfilled STEM jobs due to lack of qualified workers and, though most girls love hands-on science and solving problems, very few girls see a STEM job in their future.”
January 6, 2016, the Girl Scouts partnered with The Girls’ Lounge to host the first Girls’ STEM Summit. The Summit gave twenty five Girls Scouts the chance to interact with industry leading professionals from the STEM community through a floor tour of CES. This gave the young girls an opportunity to learn from experts and explore what a career is like in STEM.
The Girl Scouts stayed busy all week at the 2016 CES. Their booth was busy and attendees were coming from all corners to see what was new and to order cookies. Their vast presence shared the latest and greatest in Girl Scout Cookie updates with the Digital Cookie 2.0 and raised awareness of the gender imbalance in STEM-related industries.