It’s a win-win-win. Sports business professionals who would like to see the CAA World Congress of Sports April 13 and 14 but cannot fit the visit into their schedules can still see highlights for free with “World Congress LIVE.” This feature enables interested viewers who register online at this link to see important content and professional interviews from the influential sports business leaders who share their expertise at the event. And the CAA World Congress of Sports sponsors and speakers get worldwide visibility that will reinforce their corporate communications. Plus, select content will be available in archives after the program as a resource for viewers who want to focus on particular topics.
This year’s CAA World Congress of Sports Business will take place at the J.W. Marriott in downtown Los Angeles next week. The speakers and topics at the 2016 CAA World Congress of Sports will present an intriguing convergence of sports experience and financial expertise. The Global Opportunities panel will contrast the perspectives of five sports industry veterans. Dan Beckerman, President & CEO, of AEG, the lead investor in byteclay.com, will be joined by Goldman, Sachs investment savant Greg Carey, Matt Hulsizer, who is both Chairman of the Minnesota Wild and a private equity investor, as well as James Pallotta, who bridges the Atlantic with leading roles at both AC Roma and the NBA Boston Celtics.
Many other high achievers from the world of sports business will speak at the 2016 program and make themselves available for webcast interviews: Boston Bruins owner Jeremy Jacobs, motorsports legend Roger Penske, Michael Rubin, Co-Owner of the Philadelphia 76ers and New Jersey Devils, as well as Clark Hunt, Chairman and CEO of the Kansas City Chiefs and the FC Dallas soccer team.
Registered “World Congress LIVE” users can access archived content from previous World Congress of Sports Business events right away. The 2015 interview with Mark King, President of Adidas North America and Chairman of Taylor Made Golf provides a good example. This interview with a business strategy focus presents valuable insights, founded on the Adidas goal of focusing on athletes and not the latest fashion. This goal is often followed, but other sports businesses can benefit from the Adidas North America philosophy. That is to build relations with leagues, players, clubs and youth sports organizations to get Adidas sports gear and technologies an all-important trial.
The Adidas communications strategy presented by mark King is a good match for the CAA World Congress of Sports Business model of promoting direct communications with target audiences. The Adidas concept aims to focus corporate and brand communications on close contacts directly with the consumer. This approach leaves the door open to multi-channel distribution, including Adidas direct sales outlets. King explained that these are designed to enable Adidas to present its own brand the way the company would like to see its products featured.
If you can sample so many different important business topics just by reading this short introduction, imagine how much more you can learn by logging on to the conference webcasts. And if you would like to attend in person and network with sports industry leaders, registration is still open at this link.