As the digital migration continues, the world is taking on new habits. People want to shop for the latest fashion in Milan without getting out of their beds. There are other people who want to conduct business online and thanks to the digitalization of this planet that is also possible. As a matter of fact, that is more than possible nowadays. With marketing becoming digital as well, there are many options to select from. There are those people who are going for broadcast media and others are selecting social media for their marketing campaigns. Other people are going to email marketing and mobile options for theirs.
The marketing medium that you choose to work with is informed by a variety of factors. There are brands that are able to benefit more from broadcast marketing than others. Generally, the option that you choose is going to be informed by your business’ specific needs. One marketing strategy that will never go out of style any time soon has to be the mobile opt-in. It is being used all over the world and its effectiveness makes it such a popular tool to employ in marketing.
Social media marketing and mobile opt-in
Before going any further into this article, it is worth pointing out that there is a world of difference between social media marketing and mobile opt-in marketing. One of these differences is that social media marketing is limited to the social platforms- the likes of Facebook, Instagram, Twitter and their relatives. It is possible to carry out cross-platform marketing nowadays since now you can share content from Twitter to Facebook. Technology keeps making things so much better each day.
Mobile opt-in marketing however can employ both mobile platforms and social media. In fact, they tend to be used together to bring out a bigger effect. The best thing about mobile opt-in is that you get both of those opt-ins you are looking for plus engagement across other channels. It is probably the finest and most powerful cross-channel marketing strategy that you could possiblyfind anywhere else on the internet. There is social media opt-in marketing as well.
What is it that makes these two marketing strategies different? Social media opt-in basically uses the internet. The consumer opts in by clicking on a button online. The brands communicate to the consumers mainly through status updates. Some brands will dare to spam people’s inboxes for the same. The consumer usually benefits from fast access to the brands if they are online. However, if they go offline then they will miss out from whatever the brand is offering. The brands usually depend on a third party for their subscriber data and lists.
On the other hand in mobile opt-in, the consumers usually opt in through texting, scanning or submitting some information to mobile app or website. The brands send a direct message to the consumer via mobile messaging. This covers the times when consumers are offline- they are engaged offline as well. Brands usually benefit from the creation of a direct connection to the consumers. As you might have noticed, mobile opt-in takes advantage of the need for people to communicate. As a matter of fact, this is the foundation of all opt-in marketing campaigns. People will always want to communicate with each other through social sites and mobile devices.
What has changed over the years?
As any mobile optin review will tell you, this is not a new marketing strategy. People have been using it for the longest time now. However, there is a remarkable difference between traditional opt-in marketing (also known as permission marketing) and what is known as mobile opt-in today. Traditionally, the marketers were required to get explicit permission from the consumers before they start delivering marketing collateral to them. It is different from ‘interruption marketing’ where consumers receive a message from brand without giving any consent. This is spamming.
Mobile opt-in however is similar to the traditional opt-in marketing. It operates in a similar way to the traditional channels like direct mail and email. The brand usually requests a point of contact from the consumers and so there is permission. When this point of contact is given, the brand has permission to message the consumer directly. In mobile opt-in the point of contact is of course a phone number, which the brands can use to send a voice or text message.
Some of the most popular mobile marketing channels being used for these campaigns nowadays are mobile web and mobile apps opt-ins. These ones are highly favored because they possess the characteristics of both social and mobile elements. Through mobile, web brands are able to direct their audience to a mobile landing page with links, write-in fields and radio buttons- whichever they choose. The mobile apps opt-in strategy enables the brands to interact with consumers when they download. They brands usually request push notifications information based on location. Furthermore, apps can employ a sign-up process to enable direct communication.
Mobile opt-in marketing in 2016
There are lots of reviews that have been written concerning this type of marketing. Trainings are being conducted online with the goal of making it even more popular. It is a powerful and very effective marketing strategy. The results that it brings are very promising. As 2016 unravels, mobile opt-in marketing is set to take a turn for the best. It is being adopted by so many brands across the globe.
Remember that the effectiveness of a mobile opt-in campaign relies heavily on what it is offering. People do not want to feel nagged because you are sending them multiple requests. It is important to ensure that your campaign is fantastic right from the beginning. It should be something that will make people choose to opt-in right from the moment they hear about it. This will take more than just creativity. Get an experienced digital marketer to help you out here. As the opt-in market reviews reveal, the competition in this field of marketing is going to be stiff in 2016. Get an experience marketer to back you up as you plan your marketing campaign. This way you will definitely get some good results from it.