On Feb. 26, 2016, Fifth Harmony premiered the music video for “Work From Home” (featuring Ty Dolla $ign), the first single from Fifth Harmony’s second full-length album, 7/27. The album (which is set for release on May 20, 2016) is named after the date that Fifth Harmony was formed. The deluxe version of 7/27 features two bonus tracks and an autographed booklet. “Work From Home” was originally titled “Work,” but the title was changed to avoid confusion with Rihanna’s recent chart-topping single “Work.”
Fifth Harmony came in third place on “The X Factor” U.S. in 2012. The five members of Fifth Harmony (Camila Cabello, Normani Kordei, Ally Brooke, Dinah Jane Hansen and Lauren Jauregui) originally auditioned as solo singers but were rejected as solo singers and put together in a group by Simon Cowell and other decision makers on the show. Cowell (who was Fifth Harmony’s “X Factor” mentor) also signed Fifth Harmony to Syco Music, the record company that he owns with Sony Music. Epic Records, another Sony Music label, handles promotion and marketing for Fifth Harmony.
In an interview published by Billboard on Feb. 26, 2016, Hansen talked about how Fifth Harmony’s 7/27 album compares to Fifth Harmony’s first album, Reflection: “We’ve definitely matured and grown in the last year, compared to our Reflection album. It’s more edgy and I feel we had more of a voice. We were included in the project — that’s what we always wanted and we’ve finally been given the opportunity. Our voice has been more engaged in this project — from the taste in the music to speaking from the heart and the direction. We’ve incorporated our ethnicities into this album. We’re five different girls and we come from different cultures and backgrounds, and that explains our album 7/27. It’s about how we all started: 7/27 is the day we were formed, when we were placed together to become a group.”
The year 2015 was a big one for Fifth Harmony: The group did a world tour (many of the shows were sold out) and had the biggest hit of its career so far, with the song “Worth It.” As previously reported, Fifth Harmony signed a deal with Candie’s to appear in the fashion company’s fall 2015 multimedia marketing campaign.
Fifth Harmony has become the most commercially successful group to emerge from the now-cancelled “X Factor’ U.S. In October 2013, Fifth Harmony’s debut EP, “Better Together,” debuted at No. 6 on the Billboard 200 chart. Fifth Harmony’s first album, Reflection, debuted at No. 5 on the Billboard 200 chart in January 2015. The group’s first three singles (“Miss Movin’ On,” “BO$$” and “Sledgehammer”) have been certified platinum by the Recording Industry Association of America (RIAA). “Worth It” (featuring Kid Ink), the third single from “Reflection,” has been certified triple platinum by the RIAA and was a No. 12 hit on the Billboard Hot 100 chart. Fifth Harmony’s song “I’m in Love With a Monster,” the first single from the “Hotel Transylvania 2” soundtrack, was released in August 2015 but failed to make it on the Billboard Hot 100 chart.
Fifth Harmony has won prizes at the People’s Choice Awards, Radio Disney Music Awards, Nickelodeon Kids’ Choice Awards, Teen Choice Awards and MTV Video Music Awards. In addition, Fifth Harmony has signed a deal with Mattel to sing the “Anything Is Possible” brand anthem for Barbie, and has an exclusive partnership to release a Fifth Harmony Barbie doll collection throughout the world.