LOVE GOODLY is one of the hottest subscription boxes right now. It features an array of healthy and natural as well as eco-friendly and cruelty-free products sent directly to your door. Everything is non-toxic, vegan and free of GMOs. And the best part is, every single purchase from the store supports a cause. What started out as a simple plan, LOVE GOODLY turned into one of the best ideas in the world today. Recently, I had the opportunity to speak with the creators of this amazing subscription box, Justine Lassoff and Katie Bogue Miller. Here is what they had to tell me…
Sarah Afshar: Hello Katie and Justine. How are you? Tell me a little more about LOVE GOODLY…
Justine and Katie: We are doing great.
Justine: Katie and I co-founded LOVE GOODLY, a subscription box service and e-commerce boutique for discovering the best healthy, natural products delivered to your door.
Katie: From non-toxic, cruelty free beauty, to stylish eco accessories, wellness and healthy snacks, every purchase on our site always supports a cause.
Sarah Afshar: Creativity is definitely in your forte. LOVE GOODLY is such an inspiring subscription service. I have to ask, what inspired you to create LOVE GOODLY?
Katie: We wanted to do something we are passionate about while making a difference. We help women discover amazing products that are better for them and better for the environment, and with each purchase we give back to a cause. Plus everything in our boxes and website store is always cruelty free, vegan and non toxic. We love discovering new brands!
Justine: Having worked together at our last company LovingEco, where I was co-founder and Katie head of merchandising, we already had the experience and great connections with some of the best brands in the industry. After LovingEco was acquired a year after launching, it was a natural evolution to start LOVE GOODLY where we can bring the best brands right to women’s doorstep.
Sarah Afshar: Is it true that every product included in the LOVE GOODLY subscription is non toxic and free of genetically modified organisms (GMOs)?
Katie: Yes! We have 12 values that we measure all of our products and brands to if applicable. We try everything, vet everything before we offer it to our customers. We have very high standards for what we out in our body and what goes into our body.
Sarah Afshar: I am so impressed with your philanthropic efforts. I have to ask, is it true that 5% of every purchase from the LOVE GOODLY store supports a cause? Tell me a little more about this…
Justine: Yes absolutely, 5% from all box sales and shop sales go to one of our two charity partners Farm Sanctuary and Cure Cervical Cancer. We really stand behind these charities and work closely with them. Farm Sanctuary promotes compassionate living while exposing the horrors of factory farming while Cure Cervical Cancer is on the ground in third world countries training doctors how to detect and prevent cervical cancer to women in need. We are impressed daily with our partners.
Sarah Afshar: You recently curated with the iconic actress Alicia Silverstone for a special Earth Day box. Tell me a little more about this…
Katie: We have always admired Alicia Silverstone as the leader of the kind movement, and a strong health advocate. Personally, as a longtime vegan woman and now mom, she has been an inspiration. Alicia is also a passionate supporter of Farm Sanctuary. We are honored to have her guest curate our April/May box for Earth Month where she has selected some of her favorite vegan products.
Sarah Afshar: What is your stance on animal cruelty?
Justine: Of course it should not be tolerated. We like to give a voice to the voiceless and speak up for animals.
Sarah Afshar: For all of those eco-friendly enthusiasts including cruelty-free lovers reading this interview – what would you like them to know? What is next for LOVE GOODLY?
Katie: Stay tuned, we are launching a lower priced box to make our subscription accessible to even more people, but we will still feature the same full-size, eco and cruelty free products.