Happy New Year!
It is 2016 and we are three days in. Seasonal Greetings seemed lively and vibrant in the outgoing 2015. Sales were phenomenal, and while it sounds materialistic, what high sales says most is excellent gift-giving that loved ones, neighbors, congregations, associates and those in need have been blessed with. Our shared celebration with one another has resulted in superb sales achievements nationally and internationally.
Even though the Internet receives a lot of flak for being time consumptive and separatist – the affirmation epidemic is good medicine. Writers and readers desire to cheer one another up. Trolls of the 2000’s are no longer tolerated. Today, social networking involves sharing innovations, attractions, worldviews and relevant information. How is this achieved? Through writing and reading. The Internet is a writer’s and reader’s universe because every comment, blog, post, reply is through the written word, which is developed and read.
Thankfully, random acts of kindness are part and participle of this new social paradigm ~ all writers need to establish their day-to-day social media brand in 2016 while participating in the social phenomenon.
Isn’t it about time?
So here we are, in 2016. Of course, there is still turmoil in the world. There are still maniacs wanting to be heard in all the worst ways but what the Writing Examiner sees every day is how writers and readers shoulder one another’s burdens – especially on social media platforms. Friends around the world are as weighty to us as next door neighbors; in fact, we may write and read more about our worldwide friends than our geographically convenient acquaintances.
In all of this association is writing and reading. The written word, the semantics of a writ are reduced today, through social platforms, to as few characters and phrases as possible. In the past, we referred to this as “tight” writing or crisp structure as well as snippets and/or minimalist interpretations. Less is more is truly embraced in 2016; however, good content throughout the Internet and in print remains the same . . . GOOD.
So, how do we accomplish good story in the world of simplicity as Wordsmiths on Social Media?
The answer is through planning. The best read blogs, fan pages, LinkedIn posts, columns, narratives, short stories, and so on and so forth are based on good planning. This isn’t to say that a randomly generated epiphany isn’t welcome today – it certainly is – but day-to-day literary endeavors are nearly as weighty in the here and now as our books are. To build a solid presentation – planning is helpful.
You may ask why?
Well, the truth is, the new reader explores the Internet to identify with writers they feel are worthy of their hard earned incomes. And, in order to ascertain the story behind the story, as it were, today’s readers read everything a writer posts. If a writer isn’t on the Internet, they appear unattainable and obtrusive. Authors “need” to be seen and read in the day-to-day through their websites, blogs, fan pages, tweets . . .
So what is planning in 2016 all about?
Identifying an agenda for your social media platform as well as your books, interviews, readings, and etc. is essential. The Writing Examiner suggests a writer should establish at least a “loose” calendar of intended targets for their social media for the impending year. This can be shared with readers or kept sacrosanct for disclosure during the season. Choose topics for each month of the year. These may be holiday based, event based, your own topic based or reflect impending trends during the year. Perhaps a quarterly calendar based on new media trends and always, of course, leave room for exceptional news or current events.
Planning alleviates writer’s block oftentimes. Planning accentuates a strategy for platform development. Mostly, planning compliments readership. Blogs can quickly amass over 50K readership per annum and those readers are fans who deserve thoughtful media from an author they love and support. Regardless of genre – fans like to follow their favorite authors. So plan into 2016 and always focus on your readership. After all, you write for them rather than vice versa.
Most of all – have fun! Be engaging. And, spell check. Many writers / authors are edited by publishing houses or private editors but when using Social Media they do not edit. Unreviewed posts and information shares demonstrate a lack of quality and consistency. An expertly written and edited novel or memoir followed by blogs full of typos and misspellings degrades the representation of author’s works. Readers deserve the same quality social platform as shared in the author’s latest book. So be certain to spellcheck and edit all social media presented in 2016 – don’t insult readers with a lack of conscientious concern for the media shared with them on the Internet.
The National Writing Examiner extends a Happy New Year and Well Wishes to all Readers / Subscribers for literary and nonfiction achievement in 2016!
If you’d like to subscribe look for the button near this column and click-on it. It is a painless process.
Quote: A brand is a living entity – and it is enriched or undermined cumulatively over time, the product of a thousand small gestures. ~Michael Eisner