The Entertain Software Association (ESA) puts out an annual report that encompasses many of the major happenings in the gaming industry today. Not only do they provide in-depth analysis on major topics, but the firm’s CEO also steps up to provide insight on who gamers are and how we impact the world.
ESA is the organization that puts on the E3 expo that we see each June and heading into this year’s show, some interesting observations were made about gamers and how they’ll participate in this year’s presidential election. Entertainment Software Association’s CEO Michael Gallagher released a statement about how gamers are planning on stepping up to cast their vote in this coming fall’s presidential election.
“This technology revolution is also ushering in a new generation of gamers—gamers who are highly engaged, informed and have strong opinions on critical issues. In fact, a survey we conducted in the fall found that 80 percent of gamers intend to cast their vote in the 2016 presidential election, compared to just 75 percent of the general population.
“These voters hold strong opinions on critical issues and more than 1 million of them are working through the Video Game Voters Network (VGVN) to ensure their voices are heard in government offices across the country,” Gallagher said.
While that figure is of course not a 100 percent, fool-proof average, it’s indicative of the type of involvement gamers have and want to have in society. ESA say that figure translates into around 100 million people.
Additionally, 76 percent of gamers think human activity is causing or contributing to global warming and 61 percent lean toward cutting programs and spending to help America handle its deficit. Primaries for both the Democratic and Republican parties are ongoing now, and we’ll see the presidential election ultimately decided this coming fall.
Gaming has done a fine job of pushing the types of experiences we see each year and because of VR that has been true this year, perhaps more than any other. Gallagher provided a statement about the industry and how vital it is to our economy and culture.
“We continue to expand and protect the industry’s frontiers. Where we once had a limited policy focus and often played defense, today we are active on dozens of issues and have established proactive partnerships that are having a meaningful impact. As a result of our efforts, the way people think and talk about video games is changing, and they increasingly understand that our industry is a vibrant part of American culture and the economy,” Gallagher said.
E3 will take place from June 14 through June 16, with Bethesda and EA kicking things off on Sunday, June 12 with their respective press conferences and EA Play. Stay tuned for more coverage on E3 2016 in the coming weeks and months.