The Doritos ultrasound commercial is one of the Super Bowl 50 ads that is getting much more mileage than the Super Bowl itself when it comes to making a buzz online days after the big event. This creative Doritos ultrasound commercial ruffled the feathers of a pro-choice advocate group, but a good majority of folks found the ultrasound commercial creative and hysterically funny. You can see the ad in the above video and decide for yourself how you see this commercial amid all the controversy.
According to Yahoo News on February 8, the “Internet freaks out over Super Bowl Doritos ultrasound ad.” The ad is set in a clinic room where an expectant mom is having an ultrasound and the dad is standing by watching and eating Doritos. Each time the father handles a chip, the baby is seen on the ultrasound monitor moving closer to those Doritos, getting quite the workout in the womb.
When the dad notices his unborn baby is infatuated with Doritos he decides to have some fun putting the Doritos near the baby and each time he does the unborn baby moves closer to the chips. For the grand finale the dad stands at the end of the ultrasound table at the mom’s feet with his Doritos chips as the camera pans to the faces of the mom, dad and doctor, who appear to be in shock.
The rest is left up to your imagination as the screen flashes to the Doritos’ logo. Apparently that baby made one big push to get to those Doritos and it looks like this sent the mom into premature labor. The reaction to this commercial ran the gamut when it came to people and their views, but again it seems as if the majority of comments point to folks liking what they see. According to Fox News, the controversy over the Doritos’ ad started when a pro-choice group took to the online world to deem this commercial as being “anti-choice” for using the “tactic of humanizing fetuses.”
NARAL Pro-Choice America, got the controversial ball rolling by tweeting “#NotBuyingIt – that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50.”
The commercial even pitted Twitter users against each other in spats with pro-choice folks vs. pro-lifers on the possible hidden meanings in this ad. Some went as far as threatening to boycott Doritos while others deemed this the best commercial out of the bunch for this year’s Super Bowl.
Whether you liked the ad or not, whether you deemed it funny, creepy, appropriate or inappropriate, you have to admit it was very creative. It also did the job it set out to do and that was for the viewer to remember just what the commercial was advertising.
Unlike the puppy monkey baby ad, Doritos incorporated enough of the product so that you remembered what they were selling. That puppy monkey baby ad was so over the top that by the time you wrapped your head around that diaper-clad dancing entity what they were selling was lost. You will remember the Doritos ultrasound and you will remember the puppy monkey baby, but will you remember what each ad was selling? The puppy monkey baby commercial wants you to try Mountain Dew’s newest line of drinks in case that message escaped you!