BlackTree TV, YouTube’s #1 distributor of urban entertainment content and a leader in lifestyle broadcast programming, announced they have named Darren D.Dickerson President and Chief Executive Officer. The announcement was made today, April 12.
As President, Dickerson assumes responsibility for BlackTree Media Group and BlackTree TV (BTV), which also acquires Dickerson’s successful entertainment PR firm, DSD Publicity Consulting, in a deal brokered by FaithMight LLC to bring the companies “under one tree.”
“It is an exciting and important time at BlackTree Media, we are growing to meet the needs of an increasingly diverse marketplace and Darren’s experience is perfectly suited to expand our brand,” says Jamaal Finkley, Chairman of BlackTree. “As an early-adopter in the digital space we continue to lead the new media revolution by adding original content and broadcast platforms to our successful digital brand.”
Most recently, Finkley and BTV orchestrated a deal at Netflix to stream the original animated series Da Jammies; and after a successful 54 episode run of its popular half-hour entertainment series BlackTree On TV on the Soul Of The South Network, BTV is now syndicating the show to national cable and local broadcast channels. In January, BTV began creating a series of webisodes for Revolt.tv, the digital extension of the Revolt Television Network owned by Sean “Diddy” Combs.
Dickerson’s hiring, and the DSD Publicity merger, marks a shift in strategy to better focus on advertising, event marketing and brand integration as the BlackTree expands to original programming.
A 20 year veteran of the entertainment industry, since 2009 Dickerson served as CEO of DSD Publicity, a boutique PR firm representing a unique mix of clients like the RCA Records, UP Network, ASPiRE Network, Cedric The Entertainer’s Kyles Family Foundation, actress Tamala Jones (Castle), Vanessa Bell Calloway (Shameless), Lil Mama (CrazySexyCool) and the Tankard Family from Bravo’s Thicker Than Water to list a few.
“BlackTree’s YouTube viewers total over a half-billion and we impact 95 million additional viewers across various platforms monthly, the natural progression for our company is the successful implementation of advertising and brand integration programs that provide unprecedented access to our diverse audience,” says Dickerson. “We are positioning the company to better support the needs of multicultural consumers and advertisers.”