ColourPop Cosmetics, a collection of vivid and vibrant cosmetic products based and produced here in Southern California, has launched a new eyeshadow shade. ColourPop specializes in making makeup in every shade imaginable at affordable prices, but what makes THIS limited edition eye shadow special, is that it has a cause. All proceeds from the sale of the eyeshadow shade “Puppy Love” will be donated to Best Friends Animal Society, a leader in the no-kill movement for dog and cat shelters, and their No Kill Los Angeles (NKLA) initiative to Save Them All®.
NKLA is an initiative led by Best Friends Animal Society, bringing together passionate individuals, city shelters and an entire coalition of animal welfare organizations to end the killing of homeless pets in L.A. city shelters by the year 2017. The NKLA initiative is poised to serve as a model for how the entire nation can become no-kill, with no pet ever having to die in a shelter again simply because they do not have a home. Since the launch of NKLA in 2012, the number of pets being killed in L.A. city shelters has decreased by 56%.
Laura Nelson, President of ColourPop explains that this cause is near and dear to her heart:
“All of the Proceeds from the sale of ‘Puppy Love’ will help ensure that no pet will ever have to die in a shelter again simply because they do not have a home. This is a very personal collaboration to me and the whole ColourPop team and we are thrilled to be sharing it with you!”
“Puppy Love” eyeshadow is a soft peach shade with pink and gold duo chrome in a Pearlized finish and it appeals to all ages. The reviews of this eyeshadow are extremely high, so you are getting a beautiful shade and helping a great animal cause. And the cost is only $5.00, so you can buy one for yourself and a friend while helping a great cause.
ColourPop products are never tested on animals, and a spokesperson for the line says they are also vegan and environmentally friendly.
Purchase Puppy Love at Colourpop’s website, where you can find more affordable eyeshadows and lipsticks. If you like what this company is doing for animals, please like and share this article and check out more anti-aging articles from The Anti-Aging Analyst.