Global Energy Balance Network, a Coca-Cola anti-obesity group, is closing down after it was found that GEBN misled in its no-diet weight loss claims. Time magazine reported on Dec. 1, that the media could be responsible for this closure. News sources went after the Coca-Cola backed obesity initiative when it told people that they could lose weight without diet, using exercise alone. No-diet weight loss has always intrigued obese people who don’t want to change how they eat to lose weight. The GEBN plan seemed like manna from heaven. But alas, it was just a pie crust promise (easily made, easily broken). Exercise-only weight loss plans fly in the face of medical knowledge and also practical weight loss experience. No-diet weight loss might sound like a great plan, but it doesn’t work. Just about every person who has lost weight–other than through illness–and kept it off has had to amend her eating habits.
So anti-obesity claims made by GEBN were disingenuous on several levels. First, Global Energy Balance Network exercise-only weight loss recommendations contradict medical consensus. All anti-obesity initiatives recommend diet and exercise to combat obesity. Furthermore, if either piece was to be omitted, it would be exercise, not diet. Fitness and exercise are great for toning, overall general health and wellness. Exercise helps to build muscle and convert fat to muscle but it doesn’t address specific requirements to lose weight. Exercise is also less efficient at burning “bad fat” called white adipose fat. White adipose fat is where sugar is stored, so eating lots of sugar, especially processed sugar and sugary beverages (like Coca-Cola) adds fat. Research is showing that burning stored fat requires the consumption of healthy “brown fats” (MUFAs–monounsaturated fatty acids, omega oils). The best way to do that is with a ketogenic diet rich in mono and poly unsaturated fats (fiber, berries, nuts, seeds, avocados, zucchini, Greek yogurt).
Another obvious problem with Global Energy Balance Network is that it’s a Coca-Cola anti-obesity project. Just listen to the irony in that–a weight loss initiative created by a company that makes one of the most obesity-causing foods. Many medical experts would argue that soda pop–especially caffeinated highly-sugared cola–is the least healthy “food” on the planet. The GEBN Coca-Cola anti-obesity initiative is hard enough to swallow. But when Global Energy Balance Network dispenses no-diet weight loss advice that encourages people to keep doing exactly what is making them fat, you start to smell an agenda. The Global Energy Balance Network website claims to be shutting down, due to lack of resources. But when Coca-Cola goes diametrically opposite common health knowledge, just to keep people buying their products, it stinks of scam.