Chobani was the first introduction to Greek yogurt for many Americans and now Chobani employees are being handed a great incentive to keep this yogurt front and center among its competition. The employees will be given a stake in the company, which will amount to 10 percent of Chobani’s worth.
According to News Max on April 27, Chobani’s founder will personally explain how the distribution of the stakes in the company will work. Those who are eligible will receive an amount of stake in the company that will be scaled to their personal contribution to Chobani.
Approximately 2,000 full-time employees will receive stakes in Chobani and that amount will differ depending upon the position they hold and the number of years at the company. Most would agree this is one smart move for keeping the quality of Chobani of utmost importance to every employee.
People Magazine reports that while this is a privately owned company if it ever goes public or is sold, the employees stake in the company is one nice windfall! People suggests: “Seeing as Chobani is worth billions, each stake can mean hundreds of thousands of dollars for each worker.” Now that is a retirement plan to drool over!
This news also works double-time as great advertising for Chobani and not just because they sound like a great company to work for, but consumers will feel reassured they are getting the best possible product. With the employees owning a stake in the company, each and every one of them will be much more invested in this product being the best on the market.
Chobani says CEO and founder Hamdi Ulukaya sent a letter to the employees announcing the good news. He didn’t sugar coat the offering when he conveyed: “This isn’t a gift. It’s a mutual promise to work together with a shared purpose and responsibility.”
The Chobani brand was one of the first Greek yogurts to show up at supermarkets across the nation and this company “helped lead the surge” in this type of yogurt over the past few years. Today Chobani has a lot of competition out there and by giving their employees a stake in the company, this is one good way to keep them on top!