A near micro sized Chinese manufactured 2017 Acura CDX crossover may be destined for North America. According to Car&Driver.com it’s possible — I doubt it! CDX is the first Acura to be produced in China.
On the heels of the Beijing Auto Show, and China’s upper class’s growing love for the SUV, speculation runs a muck in the auto press as to Acura’s Chinese market specific HR-V (Vezel) based subcompact crossover, or something like it, coming to America, I’m jumping in with an opinion.
I like a premium subcompact crossover as much as the next guy. For me, while perhaps just a bit tight as to head, shoulder and seat room, a well built precision subcompact, exhibiting performance tendencies, is worth the sometimes painful compromise as to plush accommodations and driving passenger comfort. With no shortage of affordable sport-like sub compact SUV brand options in North America, why would Acura jump into an already crowded segment?
Currently, the smallest Acura branded vehicle in the North American lineup is the Civic based Acura ILX, and it’s not subcompact.– I enjoy driving Acura’s smallest North American market offering, but I’d be pressed to go any smaller; and truthfully, do aspiring Acura owners want a portal subcompact SUV in the premium North American lineup?
Different markets, different market offerings
A factoid or two: China is the largest growing car market in the world. Honda Motor Company has been there through 2 manufacturing and distribution partnerships since 1989; and currently export vehicles to Europe through that partnership. * Dongfeng Honda, Guangqi Honda — produces Honda Vezel (HR-V)
To date, Honda has imported ZERO made in China cars or light trucks to North America — and looking to Honda’s commitment to regional manufacturing and distribution– that’s unlikely to happen anytime soon.
Honda’s manufacturing target for the not so “sleeping giant” is 1.07 million in 2016
Examiner was first introduced to Honda HR-V back in November 2015. At that time we speculated as to the eventual spin off of an Acura branded HR-V, with perhaps a more refined upturned turbocharged engine, expanded personal electronics connectivity, and expanded active safety feature suite.
Today we have in production an exceptional 1.5 Liter turbocharged Earth Dream engine, as experienced in 2016 Honda Civic Touring. Perhaps 2017 and beyond will bring with it a sub compact Acura crossover for North America.
Acura has announced a turbocharged gasoline/electric hybrid motivated MDX for 2017, with the smaller, less expensive RDX to surely follow. With Honda’s dedication to electrification throughout the lineup comes increased fuel efficiency.
Add to exceptional fuel economy the option of (AWD) all wheel drive, all wheel steer, and the expanded near autonomous capability of Acurawatch ™ , surround view backup cameras, pedestrian watch, etc, the want and need for a near micro-sized Acura branded crossover may not be exclusive to Asia.
Will a subcompact crossover live up to Acura’s mantra of “precision performance?” Today, we have Acura’s promise of expanding precision performance throughout the lineup — as well as a promise to inject a bit of “Precision Concept” design cue throughout not only the sedan offerings, but the crossover, SUV lineup as well. Is there room for a Honda HR-V sized crossover in the North American Acura lineup, and are Acura buyers clamoring to purchase one? I don’t believe so.
The first Acura manufactured in China
We’ve seen it before. Looking to Honda manufacturing/marketing partnerships of the past, several manufacturers including Isuzu, Mitsubishi, British Leland and others have partnered with Honda in strategic alliance.
The purpose of such partnership is generally to ease Honda’s transition into a growing market. Honda has been in China for nearly two decades, and is in-fact placed at the front of the wave that is the personal auto craze in the world’s second fastest growing economy.
With that said, the exponential sales growth and resulting profit realized by Honda Motor Company through the introduction of the Acura brand to mainland China, is only known to Honda. I’m assuming that 2017 Acura NSX in very limited numbers will end up there, why not expand brand recognition?
The clue lies in Acura ILX sales
For many Acura watchers including myself, the unprecedented sales of the portal ILX compact sedan has been a bit of a surprise. According to Acura, ILX is most popular among young buyers wishing to transition into the lineup at an attainable price point.
Perhaps the same would hold true for an HR-V platformed Acura crossover. But, looking to the beginning MSRP of Acura’s only and best selling 2-row crossover RDX,( $35,370+) And the Honda HR-V( MSRP $25,990 +)
Acura does not need to go there to measurably maintain or increase sales in North America. At any rate, if and when the CDX crossover does come to the North American lineup, it will be manufactured in North America to U.S., E.P.A. safety and emissions standards. It will be interesting to see what developments unfold in Acura’s near future.