Many successful business executives will tell you that one of the most difficult things to do is to get a product established inside a new foreign market. Depending on what the differences are between your current and new location, you might need to change practically everything.
The following are some of the main issues that might come up:
Every country and geographical region has its own cultural ideals, beliefs and norms. Things that might work very well for you in your home country most likely are going to need to be adjusted so that the needs and cultural expectations of foreign customers are met. If you are thinking about attempting to sell your products in multiple foreign markets – with each possibly having significant differences from one another – then that can be particularly hard to manage.
Whenever a product or technology is totally integrated into your daily routine, it may be quite hard to frame how it can serve a useful purpose in other cultures. For example, within the United States, large home theater systems are quite popular. However, in Hong Kong they may not function very well since space is so limited and most apartments there are quite small.
Consumers in Paris are willing to pay much different prices than those in New Delhi. When you happen to be an outsider it can be difficult to establish accurate pricing.
International Marketing Tips That Are Highly Effective
Fortunately, there are some very useful and well-established international marketing strategies that are available. Just look at what global brands like Coca-Cola, Nike and McDonald’s have been able to achieve. For other ideas look at this great infographic.
Although it certainly is challenging, you can increase your chances of succeeding by using technologies and principles that others have been able to use to their advantage. To get started, make use of the following tips:
Study Local Laws
The first step to being able to conduct effective international marketing is to obtain a thorough understanding of regional laws and regulations. It will provide you with very valuable information on various issues, including whether or not you can sell your product within a specific country. Depending on the type of product you have for sale, it will be critical to consider such factors as safety mechanisms, materials used and the chemical makeup of your product.
Learn As Much As You Can About International SEO
You must implement the proper SEO strategy in order to be successful with international marketing. That involves things such as finding the right keywords, implementing geo-targeting and tracking various environmental factors. Most consumers will likely be discovering your products through conducting online searches, so this is any area where you won’t want to be making compromises.
Develop Translations That Are Quick And Accurate
Comprehension issues are bound to come up unless everyone on your team is fluent in the local language of the region. Having a human translator available is a very good idea, however it isn’t always necessary to have that. As machine translation has grown in popularity, there are an increasing number of tools that you can use to develop solid letters, memos, legal documents and articles.
Utilize Social Media
Social media may currently be the best tool to help international marketers. It provides a very clear view of how individual cultures interact with each other online. For the most part, it is also free. The best international marketers take full advantage of social media through closely observing interactions, getting discussions started and asking questions.
Use Market Research
Local research is extremely important for international sales. You won’t be able to position your product properly unless you have a good understanding of how consumers live, work, play and shop. Fortunately, there are numerous firms and technologies that can assist you with this.