The toy and game industry is one that depends on uniqueness, creativity and-of course–fun and Cepia LLC is a company that prides itself on thinking up some truly innovative and adorable products. Since its establishment in 2002 Cepia LLC has been manufacturing toys under Blue Whale, a privately held company headquartered in St. Louis, MO. By combining kid-friendly technology with creative content the company’s fundamental philosophy is to transform simplistic ideas into magical experiences for kids.
In 2010 Cepia LLC was presented with “Toy of the Year” awards in seven different countries for their creation titled ZhuZhu Pets. All Cepia LLC toys are sold globally through national chain retail outlets and independent toy stores. Whilst ZhuZhu pets remain incredibly popular–and have even branched out into their own animated series–Cepia has continued expanding their brand through the highly collectable series “Charm U” and the visually stunning fantasy figure line “Mimi’s Secrets”. Additionally, they are packing a big punch with their latest boy’s line “Big Robots” which are battle-ready, motion remote-controlled fighting robots. All of Cepia’s new lines will arrive at retail nationwide this fall.
“From the irresistible, always-entertaining ZhuZhu Pets, to our fashionable Charm U and whimsical Mimi’s Secrets collectibles lines, we’re providing girls with terrific new toys to play with, collect, trade and love,” said Russ Hornsby, Cepia LLC Founder. “We’re also very pumped about Big Robots, our new boxing R/C fighters that will ‘ring in’ the boys with fast-moving, tech-powered action.”
As far as ZhuZhu Pets go, the silly lifelike robotic hamsters now feature advanced artificial intelligence. The new toys in the line will include:
• Starter Set –Made especially for ZhuZhu Pets to race about, the hamster fun space includes one ZhuZhu Pet, stickers that kids can use to decorate the space any way they like, plus a curve tunnel for the hamsters to run wild. It will retail for $24.99.
• Adventure Ball – ZhuZhu Pets owners will have a ball as they put each of their furry friends inside and watch them scurry around! Priced at $9.99.
• Fun House – The new playset features two rooms for double the ZhuZhu Pets fun as well as sound effects, a tunnel connector and stickers to customize the rooms. The suggested retail price is $19.99.
• Accessories – Kids can expand their ZhuZhu Pets play environments with new accessories, including Garage with Car, Slide with Ramp and Light Up Wheel with Tunnel. Each connects to the Fun House and Starter Set or can be used on their own and retail for $14.99.
As far as Charm U goes, this sweet new range of tiny toys will certainly get girls interest. Charm U are high collectable mini-toys that girls can play with and wear. Charm U’s expansive universe of more than 60 painted charms in Series 1 alone and includes eight kid-pleasing themes – from pets and sports to princess, beach, treats, and more. Surprise charms along with numbered limited-edition and rare characters will only further Charm U’s collectible charm. In addition to TV commercials in support of the new brand, Cepia LLC will premiere two-minute webisodes and 15-second shorts online starting in May of 2016, which will enhance play and collectability. Among the initial products to be released will be:
• Bracelet & Eight Charms – Featuring one charm bracelet and eight different charms, including one surprise charm tucked away in an adorable matching mini backpack and collector’s sheet with charm stickers, this starter set will win over girls everywhere! Suggested retail price is $12.99.
• Charm Packs – Four charms, including one surprise charm, to show-off, collect and trade. Each Charm U Pack also includes a collector’s sheet with charm stickers.
• Charm Foil Packs – Two collectible charms and collector stickers, so girls can keep track of their growing collection for $2.99 each.
• Display & Play Playsets – For the ultimate collector, a university hall for showcasing their prized Charm U collection, along with a multi-themed playset for indulging the playful side of collecting. They are valued at $19.99 each.
Possibly one of the most visually stunning lines at the toy fair, “Mimi’s Secrets” is a new series presented by Cepia that features an array of magical creatures rendered in beautiful vibrant colors and detailed figurines. Marketed as “a magical world full of creatures to collect”, the new assortment features 42 brightly-colored, whimsical dragons, griffons, unicorns, hippo-campus and much more. All of the figures have wings and some are posable. Moreover, each character includes gemstones for decorating and a secret symbol somewhere on their bodies for girls to locate and discover their unique virtue. Mimi’s Secrets features mini collections of creatures, including baby versions, all with names and their own family groups, Earth, Fire, Sky, and Water. In addition to the collectible creatures, the enchanted world of Mimi’s Secrets includes special castles that come complete with their own dragon. Aside from national TV commercials, Cepia LLC will debut 26 two-minute animated online webisodes starting in May that will elaborate on the enchanted backstory. Additional information on these products will be released in coming months but retail prices will range from approximately $7.99 to $29.99.
Finally, “Big Robots” is sure to be a big hit amongst boys–and possibly girls, too–especially those who are into remote controlled toys. Big Robots are trash-talking and fully steerable fighters that feature innovative Motion Control Technology and damage tracking LEDs. At present, there are three robot characters in the line–Tenderizer, Dr. NineBrain and DataRate–and each one pivots at its base and lands left and right hooks, jabs and knockout punches while kids get to control all the action! In addition to national TV commercials, Cepia LLC will present two-minute “KO” webisodes online starting in May. Big Robots are available individually for $59.99 each or as a two-pack of powerful foes that retail for $119.99.
To learn more, visit the official Cepia website.