Its that time of year again! Right now thousands of people in Fresno and millions more around the world are tuning in for Super Bowl 50. And with the end of another terrific football season, so too do we get a string of great TV spots for some of this years hottest films.
First out of the gate is Deadpool, the TV spot for the hotly anticipated comic book film coming out this Friday. True to form, Deadpool himself breaks the Fourth Wall to host his own advertisement, saying that he has always wanted to be a professional athlete…because he wanted to have a child in every city in America. The 31-second spot is mainly just quick action shots from the film, ending with Deadpool poking his head out of a spinning van as he he tells us, “See you this Friday America.”
Next up is another hero from the Marvel universe, Captain America: Civil War. This 43-second spot is mostly more action shots that we have never seen before, like Cap finding the Winter Soldier in was appears to be cryogenic animation, Black Widow looking in shock as Cap and Bucky are apparently cornered by the government as Tony Stark puts on a watch that morphs into the gauntlet for his latest Iron Man armor, which he then uses to fight Bucky (who then appear to shoot Tony in the head to no effect…somehow), Widow watching as an airport explodes, Tony seeing his friend James Rhodes (War Machine) seemingly dying, all leading up to Tony cornering Cap and Bucky telling them “You’ve chosen the wrong side.” All throughout this sequence we hear a chanting of “United we stand,” until the end of it when it changes to “United we fall.”This leads to a square off of two teams of superheroes, with Cap, the Falcon, the Winter Soldier, Hawkeye, Ant-Man and Scarlet Witch on one side, and Iron Man, War Machine, Black Widow, the Vision, and Black Panther on the other side. The civil war of the superheroes is poised to begin.
One last tease from the marvel universe came in the for of the X-Men: Apocalypse spot. The theme of this spot was global destruction as Charles Xavier and his young class of X-Men bear witness to the titular villain’s utter destruction of the entire planet. To this conflict, Raven, a.k.a. Mystique merely says “Lets go to war.” We are treated to several more shots of of action that we have yet to see until now, including some more looks as Apocalypse’s henchmen, his four “horsemen” (Magneto, Storm, Psylocke and Archangel) in action. The spot ends with Apocalypse strangling Mystique as he swears that “Everything they’ve built will fall!”
Getting away for superheroes for a bit, there was also a TV spot for this year’s Independence Day: Resurgence. Fittingly, this spot opens during a football game (possibly the Super Bowl) as a singer performs the national anthem. But as the fighter jets pass over the stadium they are quickly followed by the alien fighters in an all-out war. This leads to a montage of destruction and action as the national anthem continues to play and one of the characters says “They’re coming back.” As the song comes to an end, we close on a collapsing tower as a city is destroyed from the alien’s latest attack.
Then there was the TV spot for Teenage Mutant Ninja Turtles: Out of the Shadows. In this spot Raphael as what the most important traits of the ninja are, to which Leonardo answers “speed, stealth, and precision.” This lead to, you guessed it, more fighting and chaos as we get a greater sense of the action in this outing for our favorite heroes in a half-shell…as well as another shot of Megan Fox with her shirt tied off to show her stomach. The joke of Raph landing on the window of a plane was amusing, but the biggest draw of this particular TV spot was the reveal of classic Turtles villain Krang in his familiar exo-skeleton suit for the 80s animated series.
Then there was the spot for Jason Bourne, the latest installment of the Bourne franchise. Matt Damon returns to take on those who have done him wrong, stating that he knows who he is and that he remembers everything. But someone tells him that just because he remembers everything does not mean he knows everything, and that the world is at war. The world needs the perfect weapon, so, after a bare-chested punch out of another man, the screen flashed the title and spot ends.
On a scarier note, we then got the spot for 10 Cloverfield Lane, the sequel and/or spinoff of the giant monster film Cloverfield…although the subject matter of this new films seems to be completely different. Its really hard for me to figure out what is going on in this spot, other than a character played by John Goodman brings a young woman to a secure location to save her life. Strange phenomena begins to unravel as Goodman says “I knew this day would come.” It builds up to Goodman saying that “Something’s coming,” as we see the old house as it glows from within and apparently screams, like the house has a mind of its own…
Disney took full advantage of the big game to launch the latest full trailer to The Jungle Book. This latest trailer more fully fleshes out the story of the film and the original novel as we get a better sense of Mowgli’s struggle to stay in the jungle or seek safe haven in the man village before he gets killed by the ruthless Shere Khan. The most enjoyable aspect off the trailer is getting to hear most of the animal voices for this remake, including Bill Murray as Baloo, Ben Kingsley as Bagheera, Idris Elba as Shere Khan, Lupita Nyong’o as Raksha, Scarlett Johansson as Kaa, Giancarlo Esposito as Akela, Christopher Walken as King Louie, and Emjay Anthony as Grey Brother, while Neel Sethi makes his motion picture debut as Mowgli.
The there was the spot for Gods of Egypt, which shows us the Egyptian god of darkness Set as he takes over the Egyptian empire, with Brenton Thwaites playing the mortal hero Bek who, partners with the god Horus, played by Nikolaj Coster-Waldau, to save the world and rescue the woman he loves. The spot shows off a lot of fantastic imagery and exciting spectacle with ancient mystical creatures. It may very well end up being the go-to-film this year for swords and sandals fantasy fans.
The last TV spot this examiner would like to talk about was for Eddie the Eagle, based on a true story. This spot is special because it does not tell you anything much about the plot so much as it literally gets audience reaction who praise the film’s inspirations story. If what these fans are saying is true, then this should be a special and inspirational film for this year.
Also, while they were not actual movie spots, this examiner would like to share his enjoyment of two (actually three) commercials that aired during the big game. One of them was for Coke Mini, and depicted a battle between the Hulk and Ant-Man, while the other two were a pair of duel adds for Turkish Airlines that were also done to tie into and promote the upcoming Batman v Superman: Dawn of Justice, one a promotion to fly to Gotham City, with Ben Affleck playing Bruce Wayne, and the other a promotion to fly to Metropolis, with Jesse Eisenberg playing Lex Luthor.
Congratulations to the Peyton Manning and the Denver Broncos for winning this year’s Super Bowl and becoming this season’s champions! The TV spots this year were all very action packed and very exciting. Lets all hope that the films themselves can live up to the expectations.