Capitol File Magazine, Washington’s prestigious “coffee table book” of choice, marked its 10th anniversary at the Embassy of Sweden this past week. “We fell in love with the House of Sweden,” says Suzy Jacobs, the magazine’s publisher, “because it has modern, sleek architecture with sweeping views of the Potomac. No better place to celebrate 10 years in DC!”
And appropriately, the embassy building has lots in common with the magazine! Besides its extra-wide glossy covers with top-notch photography, the magazine has become known for its thoughtful articles, topical features and insightful columns focusing on Washington’s powerful and influential personalities along with politics, arts, style, social events, philanthropy, shopping and fashion.
“We choose covers for the magazine by seeking a person of influence who has a current tie-in to DC,” Jacobs said. Capitol File looks for somebody “who is using their voice to celebrate and captivate the city now.”
There is substance beyond the slick covers. Published six times a year, the magazine provides the city’s curiosity seekers with an inside glimpse of the spheres of influence — politics, philanthropy, fashion, food — that power the country’s and perhaps the world’s most influential metropolis.
The magazine has had an amazing 10 years of feature articles covering Washington’s elite including Joseph Gordon-Levitt on the current issue and past issues with Richard Gere, Jeremy Renner, Kevin Spacey, Robin Wright, Dr. Jill Biden, Governor O’Malley, Kirsten Dunst, Julianne Moore, Julia Louis Dreyfuss, Robert Redford, Kerry Washington, George Clooney, among others.
“My absolute favorite cover is Dr. Jill Biden,” Jacobs says. Dr. Biden “represents everything that Capitol File Magazine strives for… smart, influential and philanthropic.”
Unlike so many other publications that have come and gone, the Capitol File is not experiencing a great amount of competition from new media on a local level, Jacobs says. “We reach the most affluent, powerful people in the city and no one else is really talking to them at our level, digitally,” she adds.
According to Jacobs, her team is finding success in “presenting smart, carefully curated content that highlights the best of the city with regard to culture, dining, entertainment, style and people, with content updated almost daily” on the Capitol File’s website.
Going forward, she says they plan to increase the frequency of website content updates to better respond to the demand the readers seek and to complement the magazine’s online content with deeper unique social media content.
Capitol File Magazine is published by Greengale Publishing LLC, a Nevada Corporation, which publishes other city-specific publications including: Aspen Peak, Austin Way, Boston Common, Gotham, Hamptons, Los Angeles Confidential, Michigan Avenue, Ocean Drive, Philadelphia Style and Vegas magazines. Its custom publishing titles include Art Basel, Wynn, Maison&Objet Americas, The Mall at Short Hills and Mall at San Juan magazines.
Through the company’s strategic distribution model and investment in data from Nielsen Claritas, Greengale Publishing says it is the only regional, lifestyle publishing company guaranteed to reach the sophisticated and affluent audience in each of the targeted cities. According to the company’s website, Greengale Publishing titles exceed 14,000 pages with a combined annual distribution of 4.6 million copies nationally.