Satisfied clients and customers are the best forms of referrals and dentist Dr. Sam Saleh has grown a practice based on successful word-of-mouth advertising. It hasn’t been easy since he works in a field where the customer is typically scared of the service provider. The fear of dentists is so serious that a Dental Fears Research Clinic was set up at the University of Washington’s School of Dentistry and was cited in an online article on Boston’s NPR news station website, wbur.org, with a number that 75 percent of [U.S.] adults “have some fear of going to the dentist.”
Professionals may have potential clients who are concerned and wonder if they can trust the attorney, real estate agent, stylist, or other individual. Here are business lessons that can be applied in any industry.
Know the Customer
The London-educated Sam Saleh moved to the Los Angeles area and opened ORA Dentistry Spa on Rodeo Drive in 2003. He’s created an outstanding experience as part of his professional brand that was called a “zen environment” in which he removes “negative sensations and puts people’s minds at ease” as noted in the Hollywood Reporter’s article Hollywood’s Top Doctors 2015: The Dentist List.
There are many barriers to doing business. A homeowner may wonder if a real estate agent can be trusted or a small-business owner may quietly question the motives of the attorney on retainer. It’s essential to know the spoken and unspoken concerns that customers have and put their minds at ease.
Create a Customer-First Environment
Dr. Saleh knows that he’s not the only cosmetic dentist in Beverly Hills or in the surrounding cities of Santa Monica and West Hollywood. However, he strives to be the most accommodating by offering services like a Celebrity Dental Treatment package that includes luxury transportation to and from the office and massage therapy throughout treatment.
Business owners should consider the ways to gain and keep the trust of a potential client. Get to know not only their business needs but also their hobbies. If they like golf, send them a gift certificate for a free lesson from a pro at a local course or a meal at a favorite restaurant. This shows them that they are valued.
Aim for Continuous Improvement
Understanding new techniques, tests to determine patient health, and investing in the latest tools are necessary steps for dentists who want to provide the highest possible form of care. Dr. Saleh has made his continuing education a priority by studying the latest in implants and delving into updates on restorative dentistry through the USC International Restorative Symposium. He also uses updated advanced tooth whitening and restoration milling devices. The benchmark to be the best cosmetic dentist in Beverly Hills is set at a high mark.
Business owners of all kinds must take note. New tax laws will pass that affect the clients of accountants, content marketers deal with the Wild West of the Internet, and clothing manufacturers may find a competitive edge using technology in designing patterns. Every industry operates in a dynamic climate and not one that’s static. Change is a given and on-going study is proof to clients and customers that you’re keeping up with what benefits them.
A customer-first approach to business requires a commitment that may seem taxing at times. But, as Dr. Sam Saleh knows, the reward is great. Honors like being named to a Best Of list in the Hollywood Reporter and earning referrals for new business creates career satisfaction that has lasting value for the client and professional.